Unlock Exclusive Benefits with Etsy's New Share and Save

Unlock Exclusive Benefits with Etsy's New Share and Save

Table of Contents:

1. Introduction
2. What is the Etsy Share and Save Program?
3. How Does the Etsy Share and Save Program Work?
4. The Potential Benefits for Etsy Sellers
5. Factors that Can Affect the 4% Refund
6. The Role of Offsite Ads in the Share and Save Program
7. The Cost of Retargeting Ads for Etsy Sellers
8. The Pros and Cons of Participating in the Share and Save Program
9. Determining if the Share and Save Program is Worthwhile
10. How to Use the Share and Save Program Effectively

Article:

Is the Etsy Share and Save Program Worth It for Sellers?

Introduction

In recent times, Etsy has introduced a new program called Share and Save, which offers sellers the potential to receive a 4% refund on their transaction fees. This program has garnered mixed reactions from sellers, with some advocating for its benefits while others remain skeptical. In this article, we will explore the ins and outs of the Etsy Share and Save program and determine whether it is truly advantageous for sellers or if it primarily benefits Etsy as a platform.

What is the Etsy Share and Save Program?

The Etsy Share and Save program is a new initiative launched by Etsy to encourage sellers to promote their products and drive traffic to their listings. The concept is simple: sellers are provided with a unique referral link that they can share across various platforms, such as social media and email marketing. If a buyer clicks on the shared link and makes a purchase within 30 days, the seller becomes eligible for a 4% refund on their transaction fees.

How Does the Etsy Share and Save Program Work?

To participate in the Share and Save program, sellers simply need to share their unique referral link on external platforms. This link can be generated for the entire shop, specific listings, or even sections within the shop. The idea is to entice potential buyers to click on the link and make a purchase. If the buyer completes the transaction within the 30-day window and does not click on any other referral links, the seller will receive a 4% refund on their transaction fees.

The Potential Benefits for Etsy Sellers

At first glance, the Share and Save program seems like a win-win situation for sellers. By leveraging their existing networks and promoting their products, sellers have the opportunity to receive a 4% refund on their transaction fees. For high-volume sellers, this could amount to significant savings over time. Additionally, the program encourages sellers to actively market their products, which can result in increased visibility and potential sales.

Factors that Can Affect the 4% Refund

However, it is crucial to consider the factors that can impact the eligibility for the 4% refund. While the program promises a refund for qualifying transactions, there are several conditions that may influence whether sellers actually receive the refund. For instance, if a buyer clicks on the referral link but also visits the seller's shop through an Etsy offsite ad and makes a purchase, the transaction is no longer considered qualifying. In such cases, the seller will be charged the offsite ads fee instead.

The Role of Offsite Ads in the Share and Save Program

One of the concerns raised by sellers is the role of offsite ads in the Share and Save program. Etsy's offsite ads allow the platform to retarget potential buyers and encourage them to make a purchase. However, if a buyer clicks on an offsite ad and makes a purchase from a seller who previously shared the referral link, the seller will not receive the 4% refund. Instead, they will be responsible for paying the offsite ads fee, which can range from 12% to 15%.

The Cost of Retargeting Ads for Etsy Sellers

While Etsy's offsite ads may seem beneficial in terms of driving traffic and converting potential buyers into customers, they come at a cost for sellers. Retargeting ads can quickly add up, particularly if buyers make multiple purchases or engage with the ads multiple times. Etsy charges sellers for these retargeting ads, further reducing the potential savings from the Share and Save program. Sellers need to carefully weigh the benefits and drawbacks of participating in the program to determine if it aligns with their marketing strategy and budget.

The Pros and Cons of Participating in the Share and Save Program

Participating in the Share and Save program has its own sets of pros and cons. On the positive side, sellers have the opportunity to receive a 4% refund on their transaction fees, potentially reducing their overall expenses. The program also encourages sellers to actively promote their products, which can lead to increased visibility and sales. However, the program's effectiveness may vary depending on factors such as the seller's marketing efforts, the type of products being sold, and the target audience's response to external links.

Determining if the Share and Save Program is Worthwhile

To determine whether the Share and Save program is worthwhile, sellers need to assess their own circumstances and goals. Sellers who already engage in manual marketing efforts and have a sizeable audience or email list may benefit from the program's potential savings. However, for sellers who rely primarily on organic traffic or have minimal marketing efforts, the benefits may not outweigh the time and resources invested. It is crucial for sellers to evaluate their specific situation and crunch the numbers to make an informed decision.

How to Use the Share and Save Program Effectively

For sellers who decide to participate in the Share and Save program, there are several strategies they can implement to maximize their chances of receiving the 4% refund. Firstly, sellers should carefully select the platforms where they share their referral links, focusing on channels that attract their target audience. Additionally, sellers should consider creating compelling content and incentives to encourage potential buyers to click on the links and make a purchase. By being strategic and proactive, sellers can make the most of the program.

In conclusion, the Etsy Share and Save program presents both opportunities and challenges for sellers. While the potential refund on transaction fees may seem enticing, sellers must carefully evaluate the program's conditions and the impact of offsite ads on their overall expenses. By weighing the pros and cons and considering their specific circumstances, sellers can determine whether participating in the program aligns with their marketing strategy and goals.