Avoid These 7 Etsy SEO Sins for Success

Avoid These 7 Etsy SEO Sins for Success

Table of Contents:

1. Introduction
2. Etsy SEO Sin #1: Changing the tags and titles of a listing that is already selling well
3. Etsy SEO Sin #2: Changing your SEO every day
4. Etsy SEO Sin #3: Not using a keyword research tool
5. Etsy SEO Sin #4: Not keeping an eye on your keywords monthly
6. Etsy SEO Sin #5: Aiming for A grades
7. Etsy SEO Sin #6: Using incorrect holiday attributes and occasions
8. Etsy SEO Sin #7: Aiming for a 100% visibility score on eRank
9. Conclusion
10. FAQs

Etsy SEO Sins: 7 Mistakes to Avoid for Etsy Success

Introduction Etsy SEO can be complex and challenging, but certain practices can make it even harder for sellers to achieve success on the platform. In this article, we will discuss the top 7 Etsy SEO sins that may be hindering your growth. These sins are common misconceptions and outdated practices that some Etsy coaches still teach. By understanding and avoiding these mistakes, you can focus on improving your SEO strategy and driving growth on Etsy.

Etsy SEO Sin #1: Changing the tags and titles of a listing that is already selling well One of the most common mistakes on Etsy is altering the tags and titles of a listing that is already performing well. While it may seem tempting to make changes, Etsy SEO operates in mysterious ways. Each keyword in your listing title acts as a highway that leads shoppers directly to your listing. By altering these keywords, you risk disrupting the flow of traffic to your listing. Instead, focus on improving the tags and titles of underperforming listings.

Etsy SEO Sin #2: Changing your SEO every day Etsy SEO is not an instant solution for fast sales. Etsy's algorithm takes time to assign placement to your listings based on shopper interaction. When you constantly change your tags and titles, you interrupt this process, making it difficult for Etsy to determine the appropriate visibility for your listings. Treat each listing as an experiment and give them time to grow and gain traction.

Etsy SEO Sin #3: Not using a keyword research tool Using a keyword research tool is essential for effective Etsy SEO. In the past, sellers relied on the Etsy search bar to gather keyword ideas. However, this method lacks the ability to determine keyword demand and seasonality accurately. Utilizing a research tool like eRank allows you to assess monthly search volumes for specific keywords and identify when people are most likely to search for them. Don't rely on guesswork; use data to guide your keyword selection.

Etsy SEO Sin #4: Not keeping an eye on your keywords monthly Trends in search behavior are constantly changing, and what may be popular today can become less attractive tomorrow. It's crucial to monitor the keywords you use in your listings and ensure they remain popular. If you notice a drop in performance for a particular listing, manually search the associated keywords in a keyword tool like eRank to verify their search data. By actively monitoring your keywords, you can identify areas for improvement and adapt your SEO strategy accordingly.

Etsy SEO Sin #5: Aiming for A grades While it may be tempting to strive for perfect "A" grades in eRank's listing audit, it is not an accurate measure of your keyword strength or listing optimization. A high grade does not guarantee success, and some of the best-performing listings on Etsy have low grades. Instead of obsessing over grades, use them as a tool to identify underperforming listings and areas for improvement. Focus on optimizing weaker listings rather than chasing perfect scores.

Etsy SEO Sin #6: Using incorrect holiday attributes and occasions During holiday seasons, sellers often rush to switch all their attributes to match a specific occasion, such as Christmas. However, it is essential to use attributes that genuinely correspond to the theme, holiday, or occasion of your listing. Using incorrect attributes may mislead potential buyers and result in lower conversions. If none of the available attributes apply to your listing, it's better to leave them blank.

Etsy SEO Sin #7: Aiming for a 100% visibility score on eRank While obtaining a 100% visibility score on eRank may seem like an attractive goal, it is unrealistic and shouldn't be the primary focus of your Etsy SEO strategy. Your visibility score is an average of how your listing's daily views compare to thousands of other Etsy shops. It reflects past performance and takes time to change based on buyer behavior. Instead, use your score as a tool to identify listings that require improvement and optimize accordingly.

Conclusion Avoiding these seven Etsy SEO sins can significantly improve your chances of success on the platform. Remember to focus on optimizing underperforming listings, conduct thorough keyword research, monitor your keywords regularly, and prioritize user experience over arbitrary metrics. With a sound strategy and the guidance of trusted Etsy SEO experts, you can enhance your visibility, attract more traffic, and drive sales on Etsy.

FAQs: Q: Can I change the tags and titles of a well-performing listing? A: It is best to avoid changing the tags and titles of listings that are already selling well to maintain consistent traffic flow and visibility.

Q: How often should I change my SEO strategy? A: It is advisable to give your SEO strategy time to work by avoiding daily changes. Allow Etsy's algorithm to gauge shopper interaction and determine the appropriate ranking for your listings.

Q: Why is a keyword research tool necessary? A: A keyword research tool provides valuable insights into keyword demand, search volumes, and the seasonality of terms, enabling you to make informed decisions and optimize your listings effectively.

Q: How important are grades in eRank's listing audit? A: Grades in eRank's listing audit are not indicative of keyword strength or listing optimization. Use them as a tool to identify weak areas and focus on improving underperforming listings instead.

Q: Is it crucial to achieve a 100% visibility score on eRank? A: While a high visibility score is desirable, it is not a realistic goal for every listing. Use the score to identify areas for improvement and concentrate on optimizing weak-performing listings.