Easily Adding Videos to Etsy Listings Using an iPhone

Table of Contents

1. Introduction
2. Why Upload Videos on Etsy
3. Adjusting the Aspect Ratio for Etsy Videos
4. Editing the Length of Your Video
5. Cropping Your Video
6. Changing the Aspect Ratio
7. Recommended Aspect Ratio for Etsy Videos
8. Adjusting Your Camera Settings for Etsy Videos
9. Uploading Videos on Etsy Using the Browser
10. Uploading Videos on Etsy Using the App
11. Benefits of Using Videos in Etsy Listings
12. Conclusion

Introduction

In today's digital age, visuals play a crucial role in attracting customers and standing out from the competition. As an Etsy seller, you have a unique opportunity to leverage videos to showcase your products and engage potential buyers. Videos on Etsy can provide a 3D look at your listings, allowing customers to get a closer and more realistic view of your items. In this article, we will guide you through the process of uploading videos on Etsy, including adjusting the aspect ratio, editing the length, cropping, and more. So let's dive in and discover how to enhance your Etsy listings with captivating videos.

Pros:

• Videos provide a more immersive shopping experience.
• They allow customers to better visualize products.
• Videos can help differentiate your listings from competitors.

Cons:

• Creating and editing videos can be time-consuming.
• Poorly executed videos may have a negative impact on sales if they don't accurately represent the product.

Why Upload Videos on Etsy

Before we delve into the technical aspects of uploading videos on Etsy, let's understand why it's essential to incorporate videos into your listings. Videos have become an influential marketing tool, capable of capturing potential customers' attention and engaging them on a deeper level. By adding videos to your Etsy listings, you can showcase your products from various angles, highlight key features, and demonstrate their functionality. This visual medium allows customers to see how your items look in real life, giving them confidence in their purchase decision.

Adjusting the Aspect Ratio for Etsy Videos

To ensure your videos are displayed correctly on different devices, it's crucial to adjust the aspect ratio before uploading them on Etsy. The aspect ratio determines the width and height proportion of the video. By following Etsy's recommended aspect ratio, you can avoid potential cropping issues or distorted visuals. To adjust the aspect ratio, follow these steps:

1. Locate the video you want to edit in your Etsy account.
2. Click on the "Edit" button located at the top right of the video.
3. In the editing interface, use the brackets to shorten the video's length if necessary.
4. Click on the crop icon at the bottom right to access the cropping tool.
5. Use the yellow box to change the aspect ratio to the desired dimensions.

Pro Tip: Keep the aspect ratio at 8:10, as this format is known to work well for Etsy videos.

Note: If you want to maintain the original aspect ratio, you can skip this step and proceed with uploading the video as is.

Editing the Length of Your Video

Sometimes, the original length of your video may not align with your listing's requirements or desired impact. In such cases, it's helpful to know how to edit the length of your video on Etsy. Follow these steps to make your video shorter:

1. Access the editing interface of the video by clicking on the "Edit" button.
2. Use the brackets located in the timeline to adjust the start and end points of your video.
3. Drag the brackets inward to shorten the video.
4. Play the edited video to ensure it meets your desired length.

Cropping Your Video

Cropping your video can be beneficial if you want to focus on specific details or remove any unwanted elements from the frame. To crop your video before uploading it to Etsy, follow these steps:

1. Enter the editing interface of the video by clicking on the "Edit" button.
2. Click on the crop icon located at the bottom right of the screen.
3. Use the yellow box to select the area you want to keep in the frame.
4. Resize and reposition the yellow box as needed to achieve your desired cropped view.
5. Preview the cropped video to ensure it presents your product effectively.

Pro Tip: Considering the Etsy format, it's recommended to create a more square-shaped video by adjusting the aspect ratio during the cropping process. This ensures a better viewing experience for customers.

Changing the Aspect Ratio

To change the aspect ratio of your video, follow these steps:

1. Enter the editing interface of the video by clicking on the "Edit" button.
2. Click on the crop icon located at the bottom right of the screen.
3. Select the yellow box representing the aspect ratio.
4. Adjust the aspect ratio by dragging the corners of the yellow box.
5. Aim for a more square aspect ratio, such as 8:10, for optimal compatibility with Etsy videos.

Recommended Aspect Ratio for Etsy Videos

Etsy recommends using an aspect ratio of 8:10 for videos uploaded to the platform. This format ensures that your videos are displayed correctly across different devices and within Etsy's listing layout. By adhering to the recommended aspect ratio, you can provide a visually consistent and appealing experience to potential buyers.

Adjusting Your Camera Settings for Etsy Videos

To ensure your videos meet the recommended specifications for Etsy, it's important to adjust your camera settings accordingly. Follow these steps:

1. Access your phone's settings.
2. Locate the camera settings within the settings menu.
3. Look for the "Record Video" option.
4. Select the resolution of 1080p at 30 frames per second (fps) as per Etsy's guidelines.
5. Adjust the camera settings if necessary, keeping in mind the resolution and frame rate recommended by Etsy.

Uploading Videos on Etsy Using the Browser

If you prefer to upload videos on Etsy using a browser instead of the app, follow these steps:

1. Access your shop manager on Etsy.
2. Navigate to "Listings" within the shop manager.
3. Choose the listing where you want to add a video.
4. Click on "Add Video" and select the video from your photo library.
5. Wait for the video to finish uploading, which may take a moment.
6. Once uploaded, click on "Publish" to make the video visible to potential buyers.

Uploading Videos on Etsy Using the App

To upload videos on Etsy using the app, use the following steps:

1. Download the Etsy app from your device's app store if you haven't already.
2. Open the app and log in to your Etsy account.
3. Tap on "Shop Manager" to access your shop.
4. Choose the listing where you want to add a video.
5. Tap on "Add Video" and select the video from your device's library.
6. Once the video has finished uploading, tap on "Publish" to make it visible to potential buyers.

Benefits of Using Videos in Etsy Listings

Incorporating videos in your Etsy listings offers several advantages that can greatly impact your sales and business growth. Here are a few benefits:

1. Enhanced customer experience: Videos provide a more immersive and engaging shopping experience for potential buyers.
2. Increased visibility: By adding videos, your listings become more noticeable among competitors, potentially leading to higher click-through rates.
3. Improved product understanding: Videos allow customers to see products in action, ensuring they have a better understanding of what they are purchasing.
4. Higher conversion rates: Engaging videos can build trust and persuade customers to make a purchase, resulting in improved conversion rates.
5. Better SEO performance: Including videos can boost your listings' visibility in search engine results, attracting more organic traffic to your shop.

Conclusion

Incorporating videos into your Etsy listings can significantly enhance your products' appeal and customer engagement. By adjusting the aspect ratio, editing the length, and utilizing basic video editing techniques, you can create compelling visual content that captures the attention of potential buyers. Follow the step-by-step process outlined in this article to upload your videos on Etsy and unlock the benefits of this powerful marketing tool. Stay ahead of the competition and enjoy increased visibility, higher conversion rates, and improved customer satisfaction through the effective use of videos in your Etsy listings.

Highlights

• Adding videos to your Etsy listings enhances the customer experience.
• Adjusting the aspect ratio and cropping your video is crucial for optimal display.
• Changing your camera settings to meet Etsy's recommendations ensures high-quality videos.
• Uploading videos on Etsy can be done through the browser or the app.
• Videos offer several benefits, including increased visibility and higher conversion rates.

FAQ

Q: Can I upload videos on Etsy using the mobile app? A: Yes, you can upload videos on Etsy using the mobile app. Follow the steps outlined in the article to add videos to your listings.

Q: How long should my videos be for Etsy listings? A: Etsy recommends keeping videos under 15 seconds. Ensure your video effectively showcases your product within this time frame.

Q: Can I edit my Etsy listing videos after uploading them? A: Yes, you can edit your Etsy listing videos after uploading them. Simply access the editing interface and make the necessary adjustments.

Q: Will videos affect my shop's search engine optimization (SEO)? A: Yes, including videos in your Etsy listings can improve your shop's SEO performance. Videos can attract more organic traffic and enhance your search visibility.

Q: Can I shoot and upload videos directly from my phone without editing them? A: Yes, you can upload videos directly from your phone without editing them. However, adjusting the aspect ratio and making minor edits can enhance the visual appeal of your listings.