Selling Wholesale: A Simple Guide for Etsy Shop and Website Owners

Table of Contents

1. Introduction
2. Setting Up Wholesale Sales via an Online Shop or Etsy Shop
   • 2.1 Creating a Discount Coupon on Etsy
   • 2.2 Setting the Order Minimum
   • 2.3 Setting the Coupon for Retail Price
   • 2.4 Limiting the Coupon to One-time Use
   • 2.5 Considering Shipping Charges
3. Selling Wholesale on Your Own Website
   • 3.1 Sending a Coupon to Wholesale Customers
   • 3.2 Managing Shipping Charges
4. Calculating Transaction Fees on Etsy
5. Pros and Cons of Selling Wholesale
   • 5.1 Pros
   • 5.2 Cons
6. Downloadable Resource: 10 Steps to Wholesale Readiness
7. Joining the Thriver's Circle for Wholesale Workshop and Course Discount
8. Conclusion

Selling Handmade Goods Wholesale: A Simple Guide for Online Sellers

Are you looking to expand your handmade goods business by selling wholesale? You may be wondering how to navigate the sales process and whether you need to create invoices or line sheets. In this article, I will guide you through a simpler method that involves using an online shop or Etsy shop to sell wholesale. By providing your wholesale customers with a special discount code, they can easily order your products from your website, eliminating the need for complicated paperwork. However, there are some essential considerations to make to ensure a smooth wholesale experience and avoid any potential loss of revenue.

1. Introduction

Selling handmade goods wholesale can be a lucrative opportunity for small businesses. It allows you to reach a broader customer base and increase your brand exposure. In this guide, we will discuss how to set up wholesale sales via an online shop or Etsy shop and the steps involved in selling wholesale on your own website. We will also explore the pros and cons of selling wholesale, as well as provide valuable resources for further learning and support.

2. Setting Up Wholesale Sales via an Online Shop or Etsy Shop

Setting up wholesale sales via an online shop or Etsy shop is a straightforward process that can save you time and effort. By creating a discount coupon and setting an order minimum, you can ensure that your wholesale customers receive the appropriate pricing and easily place their orders. Here are the steps to follow:

2.1 Creating a Discount Coupon on Etsy

If you have an Etsy shop, you can utilize the coupon feature to offer wholesale pricing to your customers. Simply navigate to the coupons section in your shop's settings and create a new coupon.

2.2 Setting the Order Minimum

To ensure that your wholesale customers meet a minimum order requirement, set an order minimum on the discount coupon. This step guarantees that the order qualifies for wholesale pricing.

2.3 Setting the Coupon for Retail Price

When setting the coupon value, remember to base it on the retail price rather than the wholesale price. Wholesale pricing is typically 50% of the retail price, so ensure that the coupon reflects the discount and is set at double the wholesale minimum value.

2.4 Limiting the Coupon to One-time Use

To prevent the coupon from being shared or used multiple times, set the coupon to be a one-time only purchase for one customer. This feature ensures that the discount is exclusive to the intended wholesale customer.

2.5 Considering Shipping Charges

When selling wholesale, it's essential to consider the shipping charges. Depending on your shipping policies, you may need to charge a higher fee for wholesale orders or offer a discounted shipping rate. Communicate clearly with your wholesale customer about shipping costs and consider creating a separate shipping listing to ensure accurate charges.

3. Selling Wholesale on Your Own Website

If you have your own website, selling wholesale becomes even more streamlined. You can send a discount coupon directly to your wholesale customer, enabling them to browse and order products through your website. Here's how to go about it:

3.1 Sending a Coupon to Wholesale Customers

Once you have set up your wholesale discount coupon, you can share it with your wholesale customers. They can apply the coupon during checkout, ensuring they receive the appropriate wholesale price.

3.2 Managing Shipping Charges

Similar to selling on Etsy, managing shipping charges on your website requires careful consideration. If you offer free shipping on your website, make sure your pricing accounts for the shipping costs to prevent any loss of profit. Consider providing your wholesale customer with a separate shipping listing for accurate charges.

4. Calculating Transaction Fees on Etsy

If you choose to sell wholesale on Etsy, it's important to factor in the transaction fees. Etsy charges a fee for each sale, which is an additional cost to consider when setting your wholesale pricing. Ensure that your pricing accounts for these fees to maintain profitability.

5. Pros and Cons of Selling Wholesale

Before diving into wholesale sales, it's essential to weigh the pros and cons. Here are some advantages and disadvantages to consider:

5.1 Pros

• Increased brand exposure and reach to a wider customer base.
• Opportunity to sell larger quantities and bulk orders.
• Potential for higher profits through bulk sales.
• Ability to showcase your products in physical retail locations.
• Distribution of your products by other sellers can minimize your sales efforts.

5.2 Cons

• Need to meet production demands for larger orders.
• Potential for lower profit margins due to wholesale pricing.
• Increased competition in the wholesale market.
• Possible challenges in managing inventory and fulfillment for larger orders.

6. Downloadable Resource: 10 Steps to Wholesale Readiness

To ensure that you are fully prepared for the wholesale journey, download our resource "10 Steps to Wholesale Readiness." This comprehensive guide will walk you through the key steps and considerations necessary to successfully implement a wholesale component to your business.

7. Joining the Thriver's Circle for Wholesale Workshop and Course Discount

If you're ready to take your wholesale business to the next level, consider joining the Thriver's Circle. As a member of this exclusive community for makers, you will gain access to valuable resources, including a live workshop on landing your first wholesale order. Additionally, this month's membership offer includes a 20% discount on the Wholesale Know-How course, a five-week intensive program that covers all aspects of setting up a successful wholesale component.

8. Conclusion

Selling handmade goods wholesale can be a game-changer for your business, opening up opportunities for growth and increased revenue. By utilizing online platforms or your own website, you can simplify the wholesale process and reach a larger audience. Remember to consider important factors such as order minimums, pricing, and shipping when setting up your wholesale system. Take advantage of available resources and communities to expand your knowledge and make the most of the wholesale opportunity. So, whether you choose to sell wholesale through discount coupons or opt for a more traditional approach with line sheets, the key is finding a method that aligns with your business goals and values. Start exploring the world of wholesale today and unlock the potential for greater success.

Highlights:

• Selling handmade goods wholesale can provide opportunities for business growth and increased revenue.
• Setting up wholesale sales via an online shop or Etsy shop can save time and effort.
• Using discount coupons and order minimums simplifies the wholesale purchasing process.
• Carefully consider shipping charges to ensure accurate pricing and prevent profit loss.
• Selling wholesale on your own website offers greater control and flexibility.
• Calculate transaction fees on Etsy when pricing your wholesale products.
• Wholesale sales have pros such as increased brand exposure and cons such as the need for larger production capacities.
• Downloadable resource: 10 Steps to Wholesale Readiness.
• Join the Thriver's Circle for valuable resources and discounted access to a comprehensive Wholesale Know-How course.

FAQ

Q: What is the advantage of selling wholesale? A: Selling wholesale allows businesses to reach a wider customer base, sell larger quantities, and showcase products in physical retail locations. It can also minimize sales efforts by having other sellers distribute your products.

Q: How do I set up wholesale sales on Etsy? A: To set up wholesale sales on Etsy, you can create a discount coupon with an order minimum. This ensures that wholesale customers meet the requirements for wholesale pricing.

Q: What should I consider when managing shipping charges for wholesale orders? A: It's important to determine whether you need to charge a higher shipping fee or offer a discounted rate for wholesale orders. Communicate clearly with your wholesale customers and consider creating a separate shipping listing for accurate charges.

Q: Are there additional costs to consider when selling wholesale on online platforms like Etsy? A: Yes, when selling wholesale on Etsy, you will need to factor in transaction fees. Etsy charges a fee for each sale, which should be incorporated into your pricing to maintain profitability.

Q: What resources are available for learning more about wholesaling? A: You can download the resource "10 Steps to Wholesale Readiness" for comprehensive guidance on preparing your business for wholesaling. Additionally, joining the Thriver's Circle provides access to a live workshop on landing your first wholesale order and discounted enrollment in the Wholesale Know-How course.

Q: Is wholesale selling suitable for businesses with unique or one-of-a-kind products? A: Yes, wholesale selling can be a great option for businesses with unique or one-of-a-kind products. It allows you to expand your reach and get your work in front of people who wouldn't have found it otherwise.