Etsy Sales Breakdown and Best Sellers - August 2022
Table of Contents:
- Introduction
- Etsy Sales for August
- House Shoppers and Sales Breakdown
- Best Selling Products
- Importance of Keywords and SEO
- Utilizing Etsy Hunt for Research
- Analyzing Competition and Sales Data
- Niche Selection and Unique Product Ideas
- Pricing Strategy for Etsy Products
- Conclusion
Introduction
Hey there Media Mail gang, it's Katie with Katie Reads, and today I am bringing you a "What Sold" video on Etsy. In this video, I will be discussing the sales data for the month of August, as well as sharing a new tool that I have been using called Etsy Hunt.
Etsy Sales for August
Let's dive right into the stats for August. Unfortunately, I still haven't hit my goal of $200 in revenue. However, I did make $151.09 with 24 orders and over 1200 visits to my shop. It's interesting to note that the peak visit time for me was in the middle of the month, which is different from my usual trend. As we transition into fall, with Halloween, Thanksgiving, and Christmas coming up, I am actively preparing for the holiday season by adding more products to my Etsy shop.
House Shoppers and Sales Breakdown
Out of all my visits, 90% were brought in by Etsy through their app, search, marketing, and SEO efforts. The remaining 10% were brought in directly through me, mainly from social media and direct traffic sources. It's worth mentioning that favorites on Etsy do matter, as they not only indicate interest from potential buyers but also trigger notifications about low stock, restocks, changes, and sales. Etsy's constant contact with consumers is something I highly appreciate.
Best Selling Products
Now, let's take a closer look at the top-selling products in my Etsy store. The library checkout cards continue to perform well, generating $133 in revenue for the month. These cards have been a consistent hit with viewers and non-viewers alike. Additionally, my vintage VHS movie bookmarks have started gaining traction, with a sale from a complete stranger. It's always exciting when someone who doesn't know me at all appreciates my work and makes a purchase.
Importance of Keywords and SEO
The success of my Etsy shop can be attributed, in part, to the effective use of keywords and SEO. By analyzing the keyword data provided by Etsy Hunt, I can gain insight into popular search terms, competition levels, and sales potential. For example, a simple search for "Halloween bookmark" revealed over 2.6 million views, 28,000 favorites, and over 3,900 sales. While the competition may be high, the sales and favorites indicate the potential for success in this niche.
Utilizing Etsy Hunt for Research
Etsy Hunt has become an invaluable research tool for me. From exploring product databases to analyzing best sellers and competitor listings, this subscription-based service provides valuable insights into product trends, pricing strategies, and market demand. Whether you're a new Etsy seller or an experienced one looking to boost sales, I highly recommend giving Etsy Hunt a try.
Analyzing Competition and Sales Data
By delving into the analytics and data provided by Etsy Hunt, I can gain a deeper understanding of my competition and identify potential gaps in the market. For example, searching for "Edgar Allan Poe bookmark" shows low competition and decent sales, indicating a potential niche opportunity. By creating unique and standout products, I can capitalize on these gaps to increase my sales and attract more customers.
Niche Selection and Unique Product Ideas
Narrowing down to specific niches, such as "Poe bookmarks" instead of generic themes like "Halloween bookmarks," allows me to target a more specific audience and differentiate my products from others in the market. This research also provides insight into price points, allowing me to better position my products and justify my pricing strategy. I am constantly looking for unique ideas, like coffin-shaped bookmarks or clear bookmarks with blood splatters, to set my products apart from the competition.
Pricing Strategy for Etsy Products
Setting the right price for Etsy products is crucial for attracting customers and maximizing profitability. By analyzing the pricing strategies of competitors and considering factors like production costs and uniqueness, I can determine a fair and competitive price for my products. While offering discounts and occasional sales can boost sales and attract customers, it's important to maintain profitability and ensure that the pricing aligns with the value of the product being offered.
Conclusion
In conclusion, my experience with Etsy Hunt has been extremely positive, providing valuable insights into market trends, competition, and sales data. By utilizing the data and strategies discussed in this article, I have been able to optimize my Etsy shop, attract more customers, and increase my sales. As I continue to explore different niches and create unique products, I am excited to see the growth and success of my Etsy business. If you're an Etsy seller looking to take your shop to the next level, I highly recommend trying out Etsy Hunt and incorporating the strategies discussed here. Happy selling!
Highlights:
- Etsy sales for August reached $151.09 with 24 orders and over 1200 visits.
- The library checkout cards and vintage VHS movie bookmarks were top sellers during this period.
- Utilizing effective use of keywords and SEO is critical for success on Etsy.
- Etsy Hunt is a valuable research tool for gaining insights into product trends and competition.
- Niche selection and unique product ideas can help differentiate from competitors.
- Proper pricing strategy is crucial for maximizing profitability while staying competitive.
- Analyzing competition and sales data helps identify gaps in the market and optimize offerings.
FAQ:
Q: How can Etsy Hunt help boost my sales on Etsy?
A: Etsy Hunt provides valuable research data, including keyword analysis, competitor insights, and best-selling products. By utilizing this tool, you can identify niches, optimize your offerings, and better position your products to attract more customers and increase sales.
Q: What are the key factors to consider when determining pricing for Etsy products?
A: When setting prices for Etsy products, it's important to consider factors such as production costs, uniqueness, and market demand. Analyzing competitors' pricing strategies and considering the perceived value of your products will help you determine fair and competitive prices.
Q: How can I stand out from the competition on Etsy?
A: To differentiate yourself from competitors on Etsy, focus on creating unique and standout products. This could involve niche selection, offering a wide range of options, or incorporating innovative designs and materials. By understanding market trends and consumer preferences, you can position your products as distinctive and appealing to potential buyers.
