Top Etsy Trends 2024

Table of Contents

1. Introduction
2. Understanding Etsy's Algorithm
3. Planning for Success in 2024
4. Trend Analysis and Forecasting
   • Analyzing Current Trends
   • Forecasting Trending Items
5. Incorporating General Trends into Your Industry
6. Trend 1: The Popularity of Dragons
7. Trend 2: Rising Interest in Dragon Eggs
8. Trend 3: The Steady Climb of "Alien"
9. Trend 4: The Annual Increase in Searches for Bookmarks
10. Trend 5: The Rise of Retro Themed Designs
11. Trend 6: The Exploding Trend of "Axolotl Shirt"
12. Trend 7: The Spikes in Searches for Capybaras
13. Trend 8: The Sustained Popularity of Handmade Items
14. Trend 9: Handmade Gifts for Women vs Handmade Gifts for Men
15. Trend 10: The Continual Demand for Keychains
16. Trend 11: Wall Art as a Hot Keyword
17. Trend 12: Twitch Overlays and Expanding Twitch Categories
18. Trend 13: The Continuous Search for Neon Signs
19. Trend 14: Essential Worker Related Products
20. Trend 15: The Growing Interest in Pickleball
21. Conclusion

Introduction

Welcome to today's article, where we will be exploring the hottest trends on Etsy for 2024. As an Etsy seller, staying ahead of the trends is crucial for maximizing your sales and reaching a broader audience. In this article, we will dive deep into trend analysis, forecast the items expected to trend in the coming months, and provide you with actionable strategies to incorporate these trends into your own products. By the end of this article, you will be well-equipped to plan for a successful year on Etsy.

Understanding Etsy's Algorithm

Before we jump into the trends, it's essential to have a basic understanding of how Etsy's algorithm works. Etsy's algorithm takes time to collect enough data about your new listing to assign it a quality score. This means that if you want to capitalize on seasonal shoppers, such as Valentine's Day shoppers, you need to start planning and listing your new products well in advance. To learn more about Etsy's algorithm and how to optimize your listings for success in 2024, be sure to grab our free Etsy SEO toolbox.

Planning for Success in 2024

Planning ahead is key to success on Etsy. By analyzing current trends and forecasting future trends, you can stay ahead of your competition and strategically plan your inventory and marketing efforts. In the following sections, we will explore the trends that we expect to maintain popularity over the next few months. These trends are based on our analysis of search volumes and patterns over the last 15 months, giving you valuable insights into the market.

Trend Analysis and Forecasting

When it comes to trend analysis, it is crucial to adopt an adaptive mindset and look at general trends with an abstract lens. While specific trend lists for every niche are not readily available, it is essential to identify overarching trends and find ways to incorporate them into your own industry. By doing so, you can capitalize on the larger market trends while still maintaining your unique selling proposition.

Analyzing Current Trends

One trend that has maintained steady popularity over the last 15 months is the term "dragon." With the rising interest in fantasy themes in books, movies, and television, dragons have become a relatively universal trend. Additionally, the search for "dragon egg" has seen a recent surge in interest, presenting an excellent opportunity for those creating products in the fantasy niche.

Another trend that has been steadily climbing in popularity is the term "alien." This could be attributed to recent news on alien discoveries or the revival of cool 90s themed designs and themes. In either case, targeting products related to aliens can be a fun and potentially profitable trend for 2024.

Forecasting Trending Items

As we transition into cooler weather, there is an annual increase in searches for bookmarks. People spend more time indoors, and cozying up on the couch with a book becomes a popular pastime. Consider creating bookmark designs that align with other trends discussed in this article, such as dragon-themed or alien-themed bookmarks.

Retro-themed designs and fonts have become incredibly popular in recent years, with retailers stocking up on such products. Incorporating retro themes into your own products and marketing can be a highly engaging and trendy approach.

The term "axolotl shirt" experienced a massive explosion in popularity, indicating a potential trend for 2024. Jumping on this trend early by creating axolotl-themed designs can give you an edge in the market.

Capybaras, often referred to as giant guinea pigs, have also seen notable spikes in searches over the last 15 months. This trend may continue to rise in popularity, making capybara-themed products an interesting option for your inventory.

Handmade items are still in high demand, with consistent searches for "handmade" indicating a preference for quality products. Further analysis shows that handmade gifts for women have more consistent search patterns, while handmade gifts for men experience spikes around key gifting holidays. Tailoring your handmade items to cater to these preferences can help you attract the right customers.

Keychains remain a popular gift option throughout the year, making them an optimal choice for targeting high-demand occasions like anniversaries and birthdays.

Wall art is a perennially popular keyword on Etsy, offering abundant opportunities for creative expression. Stacking trends by creating capybara wall art or dragon wall art can help you target specific niches within this broader category.

Twitch, the popular streaming platform, has seen a continuous interest in searches for Twitch overlays. With the platform expanding beyond just gaming streams, targeting specific niches within Twitch, such as cooking or crafting, can open up new opportunities for Etsy sellers.

Neon signs have sustained a search pattern on Etsy for the last 15 months, indicating a lasting trend. Even if you don't have the technical know-how to create real neon signs, exploring neon colors or prints that resemble neon signs can be a marketable option.

Products related to essential workers, especially those in the medical field, have always been in high demand. Recent searches for "nurse tote bag" suggest a potential holiday spike for this trend.

Pickleball, a relatively new sport, has garnered increasing interest as more pickleball facilities open up. As the awareness and popularity of the sport grow, demand for pickleball-themed products is expected to rise.

Lastly, personalized jewelry, particularly necklaces, had a significant spike in searches recently. This trend may indicate a rising interest in personalized accessories, making it a trend to consider for 2024.

Conclusion

Planning ahead and staying informed about the latest trends is crucial for Etsy sellers seeking success in 2024. By analyzing current trends, forecasting future trends, and strategically incorporating them into your own products and marketing efforts, you can position your shop for increased visibility and sales. Remember to adapt, be creative, and leverage the power of trend analysis to stay ahead of the competition and capture the attention of your target audience.

To further enhance your Etsy selling journey, consider exploring the Handmade Alpha Academy. The Academy offers guided training modules that provide a deep understanding of brand psychology, marketing strategies, and funnel building. By gaining insights into the "whys" behind consumer decision-making, you can effectively attract and engage your ideal customers. Join the ranks of over 1,000 successful Etsy sellers who have benefited from the science-based approach taught in the Handmade Alpha Academy.

With a combination of data, science, and behavioral psychology, you can take your Etsy business to new heights. By following the guidance and strategies outlined in this article, as well as leveraging the resources available in the Handmade Alpha Academy, you'll be well-equipped to achieve Etsy success in 2024 and beyond.