Top 10 Game-Changing Etsy Business Investments

Top 10 Game-Changing Etsy Business Investments

Table of Contents

1. Introduction
2. Computer: The Foundation of My Business
3. Adobe Creative Suite: Unleashing My Creativity
4. Graphics Tablets and iPads: Digital Illustration Tools
5. Printers: Transforming Custom Art into Merchandise
6. Cricut Machine: Expanding into Sticker Printing
7. Smartphone: A Versatile Tool for Content Creation
8. Cameras and Equipment: Elevating the Quality of my Content
9. Planner: Structuring My Days and Weeks
10. Wall Calendar and Digital Calendar: Staying Organized
11. Heat Presses and Mug Press: Printing Merchandise to Order
12. Conclusion

My Best Investments in Running a Small Business

Starting and running a small business requires strategic investments in tools and equipment that can enhance productivity and creativity. Over the years, I have made several purchases that have had a significant impact on the growth and success of my business. In this article, I will share my top 10 best purchases and investments that have helped me run my small business effectively.

1. Computer: The Foundation of My Business

One of the most crucial investments I made when starting my small business was a computer. I initially began with an old iMac that I acquired during my university days. Though it was outdated, it served as the foundation for running my business. I used it for designing stickers, creating graphics, and processing orders. Later, I upgraded to a 2020 iMac and a small iMac Pro, which significantly improved my workflow and allowed me to work on the go.

2. Adobe Creative Suite: Unleashing My Creativity

To enhance my design capabilities, I invested in the Adobe Creative Suite. Subscribing to the suite provided me access to a wide range of creative tools, including Illustrator, Photoshop, and Lightroom. These software applications have become essential in creating stunning sticker designs, graphic illustrations, and photo editing. The Adobe Creative Suite has been one of my best investments, empowering me to unleash my creativity and produce high-quality designs.

3. Graphics Tablets and iPads: Digital Illustration Tools

As an illustrator, having the right tools is crucial. I started with a basic graphics tablet for digital illustrations, which allowed me to create custom artwork for my customers. However, when the iPad Pro was introduced, I realized its potential as a portable digital sketchbook. I invested in iPads, which revolutionized the way I illustrate. With Procreate, I found a powerful app that enabled me to create detailed and colorful illustrations on the go. These iPads have become indispensable tools in my creative process.

4. Printers: Transforming Custom Art into Merchandise

To turn my custom illustrations into physical merchandise, I needed reliable printers. Starting with a basic Epson printer, I gradually upgraded to Epson Eco tanks, which significantly improved the quality and quantity of prints. With the Eco tanks, I could produce art prints and other merchandise efficiently and cost-effectively. Printing to order became a viable option, ensuring that my inventory remained lean while still meeting customer demand.

5. Cricut Machine: Expanding into Sticker Printing

To expand my product range, I invested in a Cricut machine. This cutting machine allowed me to create intricate designs for stickers. While there are other models available, the Cricut Air Explore 2 served me well, enabling me to produce custom stickers and die-cut sticker packs. The Cricut machine opened up new possibilities for me to cater to a wider market and offer unique products.

6. Smartphone: A Versatile Tool for Content Creation

An often-overlooked tool for small business owners is their smartphone. I started my business using an iPhone, which proved to be incredibly versatile. From product photography and filming marketing videos to managing social media accounts, my iPhone has been a valuable asset. It offers a convenient way to capture high-quality photos and videos, helping me showcase my products and engage with customers on various platforms.

7. Cameras and Equipment: Elevating the Quality of My Content

As my business grew, I realized the need to invest in dedicated cameras for vlogging, product photography, and filmmaking. Starting with a basic DSLR, I gradually upgraded to the Canon G7X Mark II and Sony A6400, which provided better image quality and versatility. Recently, I invested in a full-frame Sony A7C for its superior features and high-resolution video capabilities. These cameras have allowed me to produce professional-quality content and visuals, appealing to a wider audience.

8. Planner: Structuring My Days and Weeks

To stay organized and manage my workload effectively, I rely on a physical planner. It helps me structure my days, plan ahead, and visualize my tasks and goals. Whether I'm working on sticker designs, marketing campaigns, or content creation, having a planner keeps me on track. I use a planner with a week-to-view layout, allowing me to see my week at a glance and prioritize my activities accordingly.

9. Wall Calendar and Digital Calendar: Staying Organized

In addition to a physical planner, I use a wall calendar and a digital calendar to further streamline my scheduling. The wall calendar provides a visual representation of the month, making it easier for me to plan for upcoming events, zoom calls, and travel trips. I also rely on digital calendar apps on my smartphone for quick access and reminders when I'm on the go. By utilizing multiple planning methods, I can ensure that I stay organized and meet all my commitments.

10. Heat Presses and Mug Press: Printing Merchandise to Order

To produce custom merchandise, such as mugs and mouse mats, I invested in heat presses and a mug press. Starting with entry-level machines, I gradually upgraded to more advanced equipment. These presses have allowed me to print merchandise to order, eliminating the need for excessive inventory. It has also enabled me to experiment with various designs without the risk of products going unsold. The flexibility and cost-effectiveness of print-on-demand have made these investments invaluable.

In conclusion, running a small business requires smart investments in the right tools and equipment. The purchases I have made over the years have played a vital role in the growth and success of my business. From computers and software to cameras and printers, each investment has contributed to enhancing my productivity, creativity, and overall efficiency. As a small business owner, carefully selecting and investing in the right tools can make all the difference.