Mastering Etsy Offsite Ads: Boost Your Sales with the Ultimate Marketing Tool

Table of Contents

1. Introduction
2. What are Off-site Etsy Ads?
3. Types of Etsy Ads
   • Regular Ads
   • Off-site Ads
4. How do Off-site Ads work?
   • Attribution Window
   • Off-site Ad Fees
5. Off-site Ad Publishing Partners
6. Is Off-site Ads Worth It?
   • Comparing Costs
   • Competitiveness with other Platforms
   • Advantage of Flat Rate and Attribution Window
7. Considerations before running Off-site Ads
   • Understanding Break Even
   • Ads Optimization
8. Conclusion

Off-site Etsy Ads: The Ultimate Guide

Introduction

In this guide, we will explore the world of off-site Etsy ads. Etsy has provided sellers with the opportunity to promote their listings not only within the Etsy platform but also on various external platforms. In this article, we will answer questions such as what off-site Etsy ads are, how they work, their costs, and whether they are worth it. So, let's dive in and discover the potential of off-site ads for your Etsy business.

What are Off-site Etsy Ads?

Off-site Etsy ads are a type of advertising offered to Etsy sellers through the marketing tab within their Etsy account. While regular ads promote listings within the Etsy platform, off-site ads take it a step further by promoting listings on external platforms such as Google Shopping campaigns, Facebook Ads, Instagram Ads, the Google Display Network, Etsy partnership sites, and Pinterest.

Types of Etsy Ads

There are two different types of ads available within the Etsy marketing tab: regular ads and off-site ads.

• Regular Ads: These ads allow sellers to sponsor their listings to appear prominently in the search pages and ad positions within the Etsy platform. Sellers pay for these positions based on the number of clicks their listings receive.

• Off-site Ads: Off-site ads take sellers' listings and showcase them on external platforms beyond Etsy. Sellers are charged a fee when a purchase is made from these ads, with an attribution window of 30 days.

How do Off-site Ads work?

Off-site ads operate under an attribution model where the conversion or purchase within the 30-day window of someone clicking on the ad is attributed to that ad. This means that if a customer clicks on an Etsy ad and makes multiple purchases within the 30-day window, the ad will be attributed to all those purchases.

Off-site Ad Fees

The off-site ad fee varies based on the annual revenue generated by the Etsy shop. For Etsy shops earning less than $10,000 per year, participation in off-site ads is optional. However, if the yearly revenue exceeds $10,000, participation becomes mandatory. The off-site ad fee is 15% per purchase for shops earning less than $10,000 per year, and it reduces to 12% for shops earning over $10,000 per year.

Off-site Ad Publishing Partners

Etsy's off-site ad publishing partners include well-known platforms such as BuzzFeed, Martha Stewart's website, Real Simple, My Wedding, Better Homes and Gardens, and more. These publishing partners have a similar customer avatar as Etsy, making them potential sources of targeted traffic.

Is Off-site Ads Worth It?

The question of whether off-site ads are worth it often arises from sellers who are unfamiliar with the costs of driving traffic and advertising outside of Etsy. While the 15% or 12% off-site ad fee may seem significant, it is remarkably inexpensive compared to advertising on other platforms. The competitiveness of Etsy's URL, its optimized indexing, and the 30-day attribution window contribute to the affordability of off-site ads.

Comparatively, running ads independently on platforms like Google can be far more expensive and require a significant learning curve. Therefore, off-site ads offer a cost-effective advertising solution, especially for sellers with limited resources.

Considerations before running Off-site Ads

Before diving into off-site ads, it is crucial to understand break-even points and optimize ads effectively. Calculating the break-even return on ad spend (ROAS) is vital to determine profitability. By analyzing and optimizing ads, sellers can make informed decisions about what is working and what requires adjustment.

Conclusion

Off-site Etsy ads provide sellers with a unique opportunity to expand their reach beyond the Etsy platform. With well-managed campaigns, off-site ads can drive targeted traffic, generate sales, and offer a cost-effective advertising solution. However, proper understanding of ads optimization and break-even points is essential to maximize the benefits.

As an Etsy seller, it is worth considering the potential that off-site ads offer in terms of cost, traffic, and overall business growth. So, weigh the advantages, give it a try, and make the most of the opportunity to take your Etsy business to new heights.

Highlights

• Off-site Etsy ads promote listings on external platforms like Google and Facebook
• Off-site ads have a 30-day attribution window for purchases
• The off-site ad fee is 15% for shops earning less than $10,000/year, and 12% for shops earning over $10,000/year
• Off-site ad publishing partners include BuzzFeed, Martha Stewart's Website, and Better Homes and Gardens
• Off-site ads are cost-effective compared to advertising independently on other platforms
• Understanding break-even points and optimizing ads is crucial for success with off-site ads

FAQ

Q: Can I opt out of participating in off-site Etsy ads? A: If your Etsy shop generates less than $10,000 in annual revenue, you have the option to opt out. However, if your revenue exceeds $10,000, participation is mandatory.

Q: How are off-site ads charged? A: Off-site ads are charged based on a percentage of the purchase made from the click on the ad. The fee is 15% for shops earning less than $10,000/year and 12% for shops earning over $10,000/year.

Q: Are off-site ads worth it? A: Yes, off-site ads can be highly beneficial for Etsy sellers. They offer a cost-effective way to generate targeted traffic and increase sales, especially when compared to advertising independently on other platforms. Proper optimization and understanding of break-even points are crucial for success.