Learn how to make delicious sugar cookies with easy tutorials!

Table of Contents:

1. Introduction
2. Changes in Business Strategy
3. Etsy as a Revenue Source
4. Growth on YouTube
5. YouTube Memberships and Patreon
6. Social Media Presence
7. Conclusion

Article:

Introduction:

Hey sweet friends, welcome to the world of Rock City Cookies! In this article, we will take you through some recent changes and developments in our business. We're thrilled to announce that our business is growing, thanks to the amazing support from all of you. In this article, we'll give you an overview of what Rock City Cookies looks like now and the exciting opportunities that lie ahead. So, let's dive in!

Changes in Business Strategy:

Over the past few years, our business has experienced significant changes, leading us down a path of growth and innovation. While the loss of our corrupted hard drive, containing all our past content, was disheartening, it also became a turning point for us. Without relying on our old content, we had to pivot and find new ways to expand our business. And surprisingly, this challenge has led us to even greater growth.

Etsy as a Revenue Source:

One of the key platforms that has provided us with steady income and growth is Etsy. Initially, we started by selling our decorated sugar cookies on Etsy, allowing us to reach a wider audience and generate more income. However, we later shifted our focus to selling cookie cutters, as it presented an opportunity for slow and steady growth. This approach allowed us to prioritize quality over quantity, ensuring that we only sold cookie cutters that had been personally made and tested by us. As a result, our Etsy cookie cutter business has seen exceptional growth in 2023, with a 600% increase in growth so far this year.

Growth on YouTube:

While Etsy has been a significant revenue source, our passion lies in creating content on YouTube. We started our YouTube journey in 2021, and it has been an incredible platform for sharing our love for cookies with the world. After two years of hard work and dedication, we recently achieved a major milestone on YouTube – monetization. This achievement not only brings us financial rewards, but it also allows us to offer exclusive content and features to our subscribers.

YouTube Memberships and Patreon:

As a YouTube Partner, we now have access to exciting features on the platform, including YouTube Memberships. This feature enables us to provide additional benefits to our loyal subscribers, similar to a Patreon experience. We offer three membership tiers: Sprinkle Squad at 99 cents, Frosting Friends at $2.99, and Royal Icing Royalty at $4.99. Each tier offers distinct perks, such as exclusive videos, discounts on our Etsy shop, access to guidebooks and digital downloads, and entry into our private Facebook group.

Social Media Presence:

In addition to YouTube, we have recently returned to various social media platforms, including Pinterest, TikTok, Instagram, Facebook, and our integrated app on Etsy. We understand that different users have their preferences when it comes to social media platforms, and we want to ensure that everyone can follow our journey in the way they prefer. Each platform will offer unique content, including quick videos, tips, announcements, and product launches. Feel free to follow us on your preferred platforms to stay up-to-date with all the latest news and updates.

Conclusion:

Thank you for being a part of our journey here at Rock City Cookies. Your support and engagement mean the world to us, and we couldn't have reached this point without you. We are excited about the future of our business and the opportunities that lie ahead. Whether you're browsing our Etsy shop, subscribing to our YouTube channel, or engaging with us on social media, we appreciate your presence and involvement. Let's continue to share our love for cookies and explore new horizons together. Stay tuned for our upcoming graduation cookie videos, and until then, thank you for watching. See you in the next one!