Insights from a Top Etsy Jewelry Seller: 1 Year Review

Table of Contents

1. Introduction
2. Selling on Fair: Pros and Cons
   • Pricing Challenges
   • Commission Fees
   • Importing Products to Fair
   • Lack of SEO Statistics
3. Pros of Selling on Fair
   • Additional Revenue Stream
   • Good Customer Service
   • Repeat Business
   • Brand Awareness
   • More Photos
   • Shipping Labels Covered
   • Different Sales Patterns
4. Conclusion

Selling on Fair: A Comprehensive Guide

For those looking to expand their online business and diversify their revenue streams, selling on Fair is an exciting opportunity to consider. Fair is an online marketplace platform that allows sellers to offer wholesale goods to boutiques, providing the opportunity to reach a wider audience and increase sales. In this guide, we will explore the pros and cons of selling on Fair and provide valuable insights to help you make an informed decision.

Selling on Fair: Pros and Cons

Before diving into the details, it's important to understand the advantages and challenges of selling on Fair. Let's begin by discussing the cons of this platform.

Pricing Challenges

One of the major cons of selling on Fair is the pricing structure. Unlike selling directly to consumers on platforms like Etsy, selling on Fair requires listing your items at wholesale pricing. This means you may have to sell your products at a significantly lower price, often around 50% of the retail price. While this may seem discouraging at first, it's important to consider the potential benefits that come with reaching a larger market.

Commission Fees

Another potential drawback of selling on Fair is the commission fees. Fair charges a 25% commission fee on all sales. However, it's important to note that this fee applies only to the first order from a boutique. Any subsequent orders from the same boutique carry a lower commission fee of 15%. While these commission fees may seem high, they can be offset by the potential for repeat business and increased sales volume.

Importing Products to Fair

Importing your products from platforms like Etsy to Fair can be a bit tricky. Fair does not currently offer a seamless integration with Etsy, requiring you to download a CSV file from Etsy and import it into Fair. This process may involve some manual cleanup, such as shortening titles and removing backlinks. Despite the initial challenges, the potential boost in sales and exposure on Fair can make the effort worthwhile.

Lack of SEO Statistics

While Etsy provides detailed SEO statistics, Fair currently lacks such detailed insights. This means that determining the most effective keywords and optimizing your product listings may require some trial and error. However, many sellers have reported success on Fair, even without extensive SEO knowledge. By focusing on delivering high-quality products and building relationships with boutiques, you can still achieve excellent sales performance.

Pros of Selling on Fair

Now that we've covered the challenges, let's explore the benefits and opportunities that selling on Fair can offer.

Additional Revenue Stream

One of the most significant advantages of selling on Fair is the opportunity to generate an additional revenue stream. By tapping into the wholesale market, you can reach a wider audience and secure sales from boutiques. This diversification can help stabilize your income and reduce reliance on a single platform.

Good Customer Service

Fair is known for its exceptional customer service. Their responsive and helpful team can assist with any issues or concerns that may arise, ensuring a positive experience for both sellers and buyers. Having reliable support can make a significant difference in the success of your business on Fair and enhance your overall selling experience.

Repeat Business

One of the standout benefits of selling on Fair is the potential for repeat business. When boutiques find success selling your products, they are likely to come back and place additional orders. By delivering high-quality items and excellent customer service, you can establish long-term partnerships with boutiques and enjoy a steady stream of sales.

Brand Awareness

Selling your products on Fair exposes your brand to a broader audience. When boutiques display your items in their physical stores, it creates brand awareness and keeps your products top of mind for potential customers. This increased visibility can lead to more sales and growth for your brand.

More Photos

Unlike platforms like Etsy, Fair allows for more photos to be uploaded for each product listing. This feature is particularly useful for sellers with diverse color variations or intricate details that can't be adequately showcased in limited photo slots. Having more photos allows you to provide a comprehensive visual representation of your products, enhancing the browsing and buying experience for potential customers.

Shipping Labels Covered

Sellers on Fair often benefit from the platform covering shipping labels. When fulfilling orders, you can print USPS shipping labels without incurring additional costs. This shipping expense is typically absorbed within the commission fee charged by Fair, making it a convenient and cost-effective solution for sellers.

Different Sales Patterns

One interesting aspect of selling on Fair is that certain products may sell differently compared to platforms like Etsy. Some designs that may not gain traction on Etsy might soar in popularity on Fair, indicating different consumer preferences and demands. This opens up new opportunities for sellers to experiment with their product offerings and find success in unexpected areas.

Conclusion

Selling on Fair can be a valuable addition to your online business strategy. While there are pricing challenges, commission fees, and some initial setup requirements, the potential for additional revenue, repeat business, and brand exposure make it a compelling opportunity. By leveraging the unique advantages of Fair and delivering high-quality products, you can expand your customer base and increase your overall sales. Embrace the possibilities and explore the potential of selling on Fair alongside established platforms like Etsy.