How I Built a 6 Figure Etsy Store in 2 Months

Table of Contents

1. Introduction
2. Setting Goals on Etsy
3. Month One: January 2023
4. Month Two: February 2023
5. Revenue Goals by Month
6. Daily Listing Strategies
7. Tracking Revenue and Performance
8. The Ups and Downs of Etsy Sales
9. Ads Performance and Strategies
10. Recap and Moving Forward

Introduction

Hi, I'm Shea, and I'm a complete beginner on Etsy. I started my store in January of this year with the goal of building a six-figure store from scratch by 2023. If you're interested in learning how to achieve the same as a beginner or just want to know what to expect on Etsy, follow along as I share my journey. In this article, I'll be sharing my month two numbers for February 2023 and discussing my goals, strategies, and experiences.

Month Two: February 2023

In my first month on Etsy, my goal was to make a few hundred dollars and start getting consistent sales. For February, my revenue goal was set at $1,000. I continued to list at least three items every day, focusing on different variations and bundling products. My average sales price was around $4.50 for relatively simple digital products. Let's dive into the numbers and see how I performed.

I ended up making just over $1,000 in revenue for February. It was a close call, and I was eagerly watching my Etsy app on February 28th, hoping for a few more sales to hit my revenue goal. It's worth mentioning that there might be a slight discrepancy in the numbers because Etsy's revenue tracking system sometimes counts sales from the end of the day as either March 1st or February 28th sales. Overall, it was a successful month, considering I'm still a new seller.

Revenue Goals by Month

To give you an idea of my progress, I set monthly revenue goals for myself. In January, I wasn't sure what to expect, so any amount of sales was a win. For February, my goal was $1,000, followed by $1,500 for March. I incrementally increased my revenue goals each month until reaching $8,500 in December. These goals serve as a roadmap to track my progress and keep me motivated.

Daily Listing Strategies

Listing new items and iterating on existing ones is a crucial aspect of my Etsy strategy. I aim to list at least three items every day, which involves creating variations in cover photos, colors, and styles. I also explore bundling products to offer customers more value. This approach allows me to test different options and understand what works best for my store. It's important to note that consistency and constantly evolving listings are key to attracting customers and increasing sales.

Tracking Revenue and Performance

I closely monitor my daily revenue to understand the trends and patterns in my sales. While there can be unpredictable spikes like on February 8th, where I made over $100 in one day, it's important not to get too caught up in day-to-day fluctuations. Instead, I focus on the overall upward trajectory and gradual increase in revenue. Celebrating milestones, such as reaching double-digit orders on certain days, keeps me motivated and excited about the growth of my store.

The Ups and Downs of Etsy Sales

Etsy sales can be highly cyclical, with some days experiencing high bursts of activity while others may be quieter. It's crucial to maintain a long-term perspective and not let the daily fluctuations discourage you. Understanding the seasonality, trends, and external factors that influence sales on Etsy can help manage expectations and reduce stress as a seller. Embracing the ups and downs is part of the journey, and persistence is key.

Ads Performance and Strategies

In February, I continued running ads on Etsy to increase the visibility of my shop. While I aimed to at least break even with ad expenses at this early stage, my primary focus was getting more eyes on my products, generating likes, reviews, and sales. I allocated a daily budget starting at $5 and experimented with different amounts, ranging from $7.50 to $10. It's important to find a balance between running ads and maximizing profitability. Testing and optimizing ad strategies are ongoing efforts to ensure the best results for my store.

Recap and Moving Forward

In summary, my second month on Etsy was a success, with over $1,000 in revenue. I surpassed my January numbers and continue to grow my store. As I move into March and beyond, I plan to maintain my daily listing strategy of at least three items, while focusing on listing more expensive items and creating bundles to increase my average sales price. I'll also continue to analyze and refine my Etsy ads strategies to attract more customers.

Thank you for joining me on this journey. In my next article, I will reveal the strategies I used as a beginner to break into the Etsy Marketplace and make consistent sales. Stay tuned and subscribe to my channel for more updates. See you soon!

Highlights

• Building a six-figure store on Etsy as a complete beginner.
• Setting revenue goals and tracking monthly progress.
• Daily listing strategies for consistent growth.
• Understanding the ups and downs of Etsy sales.
• Performance and optimization of Etsy ads.

FAQ

Q: How many listings do you have on your Etsy store? A: In the month of February, I had over 150 listings on my store.

Q: How much do you spend on Etsy ads per day? A: I started with a $5 daily budget in January, increased it to $7.50 and $10, and currently have it set at $15 per day.

Q: Are you profitable with your ads? A: At this stage, my focus is on getting more visibility and generating sales, so breaking even with ad expenses is acceptable. As my store grows, I aim to maximize profitability with ads.

Q: What strategies do you use to track your store's performance? A: I closely monitor daily revenue, analyze trends, and observe the impact of different strategies. I also track the number of orders, reviews, and likes to gauge overall performance.

Q: How do you handle the fluctuation in Etsy sales? A: Fluctuations are common in Etsy sales, and it's important not to get discouraged. I maintain a long-term perspective, focus on the upward trajectory, and leverage the insights gained from analyzing trends.

Q: What are your future plans for your Etsy store? A: Moving forward, I plan to continue listing at least three items daily, increase the average sales price, and refine my Etsy ads strategies. I aim to reach my revenue goals and ultimately build a successful six-figure store.