Embroidery Business Update: Why I Closed My Etsy Shop

Table of Contents

1. Introduction
2. Busy with Orders
3. Decision to Close Etsy Shop
4. Etsy Analytics
5. Low Conversion Rate
6. Evolving Business Goals
7. Rebranding and Logo Update
8. Goals for the Business
9. Updating the Website
10. Conclusion

Introduction

In this article, I will be sharing an update on my business journey and the decision I have made to close my Etsy shop. I will discuss the reasons behind this decision, the challenges faced, and the new direction I want my business to take. Additionally, I will talk about the importance of rebranding and updating my logo to appeal to a larger audience. Lastly, I will share my goals for the business and the steps I will be taking to achieve them.

Busy with Orders

Over the past month, I have been incredibly busy fulfilling orders for my business. While this has been a great experience, I have found myself wanting to focus more on completing these orders efficiently rather than documenting the process through videos. However, I have managed to capture some footage to provide you with a business update and share the changes I have made.

Decision to Close Etsy Shop

After careful consideration and reviewing my Etsy analytics, I have made the difficult decision to close my Etsy shop. The sales and revenue from my shop have been minimal this year, and I found myself in the red this month. Despite running ads and trying to improve my shop's visibility, the low conversion rate made it clear that it was not worth the investment.

Etsy Analytics

Taking a closer look at my Etsy analytics, it became evident that my lackluster performance on the platform was due to several factors. The absence of new listings, updated tags, and high-quality pictures certainly played a role in the decreased visibility of my products. However, even with paid advertisements, the returns were disappointing, leading me to reevaluate my approach to selling.

Low Conversion Rate

One of the main reasons for closing my Etsy shop was the consistently low conversion rate. Despite investing in ads, I only received two orders from potential customers who found me through this platform. The low return on investment and the significant amount spent on ads pushed me to reconsider the sustainability of operating an Etsy shop.

Evolving Business Goals

As a business owner, it is crucial to stay adaptable and open to change. After several years of operating my Etsy shop, I realized that it no longer aligns with my aspirations and the direction I envision for my business. I no longer wish to focus on one-off orders or create handmade children's clothing and blankets. Instead, I want to shift my focus towards serving local businesses through bulk orders and helping them build their brands.

Rebranding and Logo Update

To reflect this shift in my business's purpose and target audience, I have decided to undergo a rebranding process. While maintaining the Stitch Envy name, I am working with my talented brother to create a new logo that will appeal to a broader customer base. This logo should convey a sense of professionalism and quality craftsmanship, emphasizing that my business can handle large orders for companies in need of promotional products.

Goals for the Business

With the closure of my Etsy shop and the rebranding efforts underway, I am excited to pursue the new direction for my business. My primary goal is to serve my local community by offering high-quality products in bulk to businesses and brands. By shifting my focus to this market, I hope to establish myself as a reliable and efficient supplier. Additionally, I plan to invest in advertising efforts, both online and locally, to expand my reach and attract potential clients.

Updating the Website

In addition to rebranding, I am also working on updating my website. Currently, it is quite basic, serving as a placeholder for my Etsy shop. However, I intend to simplify the ordering process for buyers by integrating a streamlined system that eliminates the need for quotes and extensive communication. Customers should be able to place orders, upload design files, and easily navigate through the website to find the information they need.

Conclusion

Closing my Etsy shop was a difficult decision, but one that I believe is necessary for the growth and evolution of my business. I am excited about the new direction I am taking, serving local businesses through bulk orders and helping them build their brands. The rebranding efforts and website updates are underway to ensure a smooth transition and improved customer experience. I am grateful for the support of those who have followed me on this journey and I am excited to share the progress and future developments of my business.

Highlights

• After careful consideration, I have decided to close my Etsy shop due to minimal sales and a low conversion rate.
• My business focus is shifting towards bulk orders for local businesses and helping them build their brands.
• I am undergoing a rebranding process and updating my logo to appeal to a broader audience.
• I am working on updating my website to streamline the ordering process for buyers.
• My goals include establishing myself as a reliable supplier and investing in advertising to expand my customer base.

FAQs

Q: Why did you decide to close your Etsy shop?

A: The decision was based on several factors, including minimal sales, a low conversion rate, and a desire to shift my business focus towards bulk orders for local businesses.

Q: How will you rebrand your business?

A: I am working with a professional designer to update my logo and create a brand identity that appeals to a broader audience, emphasizing professionalism and quality craftsmanship.

Q: How will you update your website?

A: I am in the process of updating my website to offer a streamlined ordering system, simplifying the process for customers who want to place bulk orders and upload their design files.

Q: What are your goals for the business moving forward?

A: My primary goals include serving the local community, establishing myself as a reliable supplier, and investing in advertising to attract more clients and expand my reach.