Create & Sell Printable Wall Art on Zazzle: Boost Your Digital Downloads

Table of Contents

1. Introduction
2. Alternative Ways to Sell Printable Wall Art
3. The Rise of Zazzle as a Marketplace
4. How to Start a Zazzle Shop
5. Creating Printable Posters on Zazzle
6. Uploading Designs and Using the Design Editor
7. Promoting and Marketing Your Zazzle Shop
8. Creating Categories and Collections on Zazzle
9. Comparing Etsy and Zazzle for Selling Printables
10. Setting Prices and Royalties on Zazzle

Selling Printable Wall Art on Zazzle: A New Alternative to Etsy

The online marketplace for selling printable wall art has long been dominated by Etsy. However, there are alternative platforms available, one of which is Zazzle. In this article, we will explore the benefits of selling printable wall art on Zazzle and compare it to Etsy. We will discuss how to start a Zazzle shop, create printable posters using the Zazzle design editor, and market your products. By the end of this article, you will have a better understanding of whether Zazzle is the right platform for your printable wall art business.

Introduction

For many years, Etsy has been synonymous with printable wall art. However, there are other ways to sell printables, including using your own website or platforms like Zazzle. In this article, we will focus on Zazzle as an alternative marketplace to Etsy for selling printable wall art.

Alternative Ways to Sell Printable Wall Art

While Etsy has been the go-to platform for selling printable wall art, there are other options available. You can sell printables of any kind on your own websites using platforms like Shopify, WordPress, or Payhip. These platforms give you more control over your products, pricing, and customer interactions. However, they require more marketing efforts on your part.

The Rise of Zazzle as a Marketplace

Zazzle is an online marketplace that has recently emerged as a viable alternative to Etsy for selling printable wall art. Initially, Zazzle primarily focused on printed merchandise, but they have now integrated printable options for their wall art and greeting cards. This integration allows sellers to offer both physical and digital versions of their designs. Zazzle has the advantage of a built-in customer base, providing exposure to potential buyers.

How to Start a Zazzle Shop

Starting a Zazzle shop is slightly different from starting an Etsy store. To open a Zazzle shop, you need to create an account and choose a store name that is available. It is recommended to choose a name that you can also use as a domain for your website and social media accounts. You can open multiple stores on Zazzle, allowing you to sell different types of products or target different niches. Once your shop is set up, you can customize the store information, add a logo and banner image, and write a description.

Creating Printable Posters on Zazzle

When it comes to creating printable posters on Zazzle, you have the option to either upload your own designs or use the Zazzle design editor. The design editor allows you to create posters directly on the platform without the need for external design software like Canva. You can resize and crop your designs, add clip art and text, and choose from various customization options. Zazzle provides a wide range of mock-ups to help you visualize how your designs will look on different products.

Uploading Designs and Using the Design Editor

Using Zazzle's design editor, you can upload your own designs or choose from stock images and clip art provided by Zazzle. The editor allows you to customize the design by adjusting the size, position, and layout of elements. You can also add text and choose from a variety of fonts and colors. Zazzle's design editor eliminates the need to use external design software and simplifies the process of creating printable wall art.

Promoting and Marketing Your Zazzle Shop

While Zazzle offers built-in traffic and exposure, it is still essential to market your own designs to maximize sales. There are various ways to promote your Zazzle shop, such as sharing your products on social media, creating a blog or website to showcase your designs, and utilizing email marketing to reach potential customers. It's important to understand that even though Zazzle has its own traffic, you still need to actively market your designs to attract buyers.

Creating Categories and Collections on Zazzle

Organizing your products into categories and collections is crucial for a well-organized and user-friendly shop. Zazzle allows you to create categories to group similar products, such as wall art for different rooms or styles. Collections, on the other hand, are based on design themes or occasions. Utilizing categories and collections helps buyers easily navigate your shop and find what they are looking for.

Comparing Etsy and Zazzle for Selling Printables

When comparing Etsy and Zazzle for selling printables, there are several factors to consider. Etsy allows more control over pricing, customer reviews, and personal contact with buyers. Zazzle, on the other hand, offers the convenience of printing on demand and file transfers, eliminating the need for customer support. Zazzle also has no upfront costs, making it an attractive option for beginners.

Setting Prices and Royalties on Zazzle

On Zazzle, you have the flexibility to set your own prices and royalties for both physical and digital products. You can determine the percentage of royalties you receive for each sale, giving you control over your profit margins. Zazzle's pricing structure is based on the size and type of product, allowing you to adjust your prices accordingly. It is essential to find the right balance between competitive pricing and fair royalties to maximize your sales and earnings.

In conclusion, Zazzle provides a viable alternative to Etsy for selling printable wall art. With its integrated print-on-demand and file transfer options, Zazzle offers convenience and flexibility for sellers. While Etsy provides greater control over pricing and customer interactions, Zazzle's built-in customer base and no upfront cost make it an attractive option for beginners. By utilizing marketing strategies, creating engaging designs, and leveraging the features of Zazzle, you can successfully sell printable wall art and reach a wider audience.