Boost Your Etsy Shop in 2023 with Everbee, Sale Samurai & Pinterest

Table of Contents

1. Introduction
2. August Etsy Stats Overview
3. Visits and Orders
4. Conversion Rate and Revenue
5. Shoppers' Sources
6. Most Viewed Listings
7. Checking Listing Performance
8. Using Sales Samurai to Improve Visibility
9. Pinterest Marketing Strategy
10. Monthly Comparisons and Notes

August Etsy Stats: A Detailed Analysis of My Etsy Store Performance

Hello, everyone! Welcome back to my channel. In this video, I'll be sharing a detailed analysis of my August Etsy stats. I'll walk you through various aspects, including the number of visits, orders, conversion rate, revenue, shoppers' sources, most viewed listings, and more. Additionally, I'll explain how I check the performance of my listings using Eva B and Sales Samurai. Lastly, I'll discuss my Pinterest marketing strategy and its impact on my store's visibility. So, let's dive straight into the fascinating insights from my August Etsy stats.

1. Introduction

Before delving into the specifics, let me express my gratitude to all of you who have been supporting my channel and helping me reach new milestones. Your continued interest and engagement have been instrumental in the growth of my Etsy store.

2. August Etsy Stats Overview

Let's start by taking an overall look at my August Etsy stats. The number of visits for this month reached an impressive 2,606, which is more than double our usual average. Excluding July, which served as an exceptional breakthrough, we usually received around 800 to 1,000 visits.

3. Visits and Orders

In terms of visits, August marked a significant increase in comparison to previous years. While we used to receive around 10 visits per day, we are now averaging between 50 to 80 visits daily. This surge in traffic has undoubtedly contributed to our success.

Moving on to orders, August proved to be the most fruitful month this year. With a total of 72 orders, it has surpassed all our previous monthly records. This brings our year-to-date orders to an impressive 233.

4. Conversion Rate and Revenue

Although there was a slight drop in the conversion rate from July (3.8% or 3.6% to 2.8%), I am still delighted with the current rate. Considering the struggles we faced in the past to even reach a conversion rate of 2, maintaining a 2.8% conversion rate is no small feat. Our revenue for August stood at nearly $1,400, marking yet another incredible achievement for my Etsy store.

Pros:

• Significant increase in the number of visits
• Highest number of orders recorded in a month
• Impressive conversion rate considering past struggles
• Substantial revenue growth

Cons:

• Slight drop in conversion rate compared to July

5. Shoppers' Sources

Analyzing how shoppers found my store is crucial in understanding the effectiveness of my marketing strategies. In August, there was a noticeable shift in the sources of traffic. While Etsy's organic traffic had always been the dominant source, my Pinterest marketing efforts started gaining traction. This resulted in an increased number of views, although it's yet to translate into a substantial number of sales. However, it's difficult to determine the exact conversion rate of social media clicks to sales.

6. Most Viewed Listings

Among my listings, the "Second Brain" proved to be the most popular item, with a total of 19 sales in the month of August. This is a remarkable achievement considering the relatively low interest in my "Dark Academia Reading Planner" templates, which saw eight sales. It's important to note that the popularity of listings can vary over time. Even if a listing doesn't initially generate significant sales, it may gradually gain traction, as evident in the case of my "Dark Academia" templates.

7. Checking Listing Performance

To ensure my listings are performing as expected, I use the Eva B tool to analyze key metrics. By examining the listing details, such as tags, description, and title, I can evaluate their effectiveness in improving visibility and conversion rates. Additionally, I utilize Sales Samurai to further enhance my listings' visibility. This involves updating tags, titles, and descriptions to optimize searchability and improve the overall visibility score.

8. Using Sales Samurai to Improve Visibility

Sales Samurai has been an invaluable tool for my Etsy store. By examining the grade and various metrics for my listings, such as images, tags, and category uniqueness, I can identify areas for improvement. Additionally, I focus on incorporating long-tail keywords and ensuring that they are prominently featured in the title and description. Enhancing these aspects helps maximize the visibility and searchability of my listings.

9. Pinterest Marketing Strategy

One of the strategies that greatly contributed to the increased number of visits and views for my Etsy store was my Pinterest marketing approach. With a monthly view count of 140,000, Pinterest has become a valuable platform for promoting my products. By creating multiple pins with engaging descriptions and titles, I have managed to drive substantial traffic to my store. Despite having a modest number of followers, this strategy highlights the potential of Pinterest for boosting store visibility, even with limited social media influence.

10. Monthly Comparisons and Notes

When comparing August's stats with previous months, the growth and achievements are evident. The number of visits, orders, and revenue have all surpassed expectations. Moreover, reaching the milestone of becoming a best-selling listing within just two months of launch is remarkable. Additionally, my goal of achieving 500 sales this year seems entirely possible, with the count currently standing at 407.

In terms of notes, August stands out due to the success of my Pinterest marketing. The significant increase in impressions, saves, and outbound clicks indicates the effectiveness of this strategy. Although there is still room for improvement, given the limited time available for marketing efforts, I am thrilled with the results.

In conclusion, the August Etsy stats provide a comprehensive overview of the growth and success experienced by my Etsy store. The increased visibility, orders, and revenue reflect the positive impact of various marketing strategies, including Pinterest marketing and strategic listing optimization using Sales Samurai and Eva B. It is an exciting journey, and I am incredibly thankful to all of you for your support and encouragement.

Highlights

• August marked an exceptional increase in visits and orders for my Etsy store.
• Despite a slight drop, the conversion rate remained commendable at 2.8%.
• Pinterest marketing efforts led to a surge in views and visibility.
• The "Second Brain" listing emerged as the best-selling item.
• Utilizing tools like Sales Samurai and Eva B helped improve listing performance and visibility.
• Monthly comparisons revealed substantial growth and progress toward my sales goals.

FAQs

Q: How did you analyze your Etsy store's performance in August? A: I examined various metrics such as visits, orders, conversion rate, revenue, and shoppers' sources to gain insights into my Etsy store's performance in August.

Q: What contributed to the increase in visits and views for your store? A: The growth in visits and views can be attributed to successful marketing strategies, including Pinterest marketing efforts and continuous listing optimization.

Q: How did you check the performance of your listings? A: I used Eva B and Sales Samurai to analyze my listings. Eva B helped evaluate tags, titles, and descriptions, while Sales Samurai provided a comprehensive assessment of listing visibility and optimization.

Q: What marketing strategies did you employ on Pinterest? A: I created multiple engaging pins with alternating titles and descriptions, focusing on long-tail keywords. Scheduling these pins throughout the day helped drive significant traffic to my Etsy store.

Q: Did you achieve your sales goals for August? A: August saw tremendous growth, with the highest number of orders and revenue. With 72 orders and almost $1,400 in revenue, it surpassed my expectations.

Note: The FAQs are fictional and do not directly pertain to the content provided.