Boost Your ETSY Sales with Google Ads for FREE

Table of Contents

1. Introduction
2. Finding Keywords on Google
   • Using Google Ads Account
   • Exploring Keyword Planner
3. Selecting Long Tail Keywords
4. Strategies for Free Digital Planners
   • Collecting Newsletter Subscribers
   • Running Facebook Ads
5. Buyer's Intent and Purchase Intent
6. Utilizing Blogs for SEO
7. Running Ads with Google Search and Shopping
8. Using Etsy Search to Find Winning Products
   • Conducting Incognito Search
   • Analyzing Suggestions and Results
9. Testing and Making Changes
10. Conclusion

How to Find Keywords on Google and Optimize Your SEO

In the world of search engine optimization (SEO), finding the right keywords is crucial for driving organic traffic to your website or platform. While there are various tools available, Google provides valuable keyword data for free through its Google Ads platform. This article will guide you through the process of finding keywords on Google and optimizing your SEO strategy to attract your target audience.

1. Introduction

When it comes to keyword research, many tools provide broad estimates of search volume. However, Google's own Keyword Planner allows you to access actual search volume data, making it the most reliable source for keyword research. In this article, we will walk you through the steps to create a Google Ads account and utilize the Keyword Planner effectively.

2. Finding Keywords on Google

To begin, create a Google Ads account by visiting the Google Ads website and clicking on "Create an Account." Follow the prompts and switch to expert mode to avoid unnecessary expenses. Choose your billing country, and once your account is set up, you can access various tools, including the Keyword Planner.

3. Selecting Long Tail Keywords

When searching for keywords, it is essential to focus on long tail keywords. These are longer phrases that have lower competition, allowing you to target a specific audience. While highly competitive niches indicate a demand for a particular product or service, long tail keywords offer an opportunity to stand out. Use the Keyword Planner to identify long tail keywords with low competition, optimizing your chances of success.

4. Strategies for Free Digital Planners

If your goal is to promote free digital planners, consider implementing the following strategies:

• Collecting Newsletter Subscribers: Offer free digital planners as a means to collect newsletter subscribers. Create engaging content and encourage subscribers to visit your Etsy shop or website for more.
• Running Facebook Ads: Use Facebook ads to target your desired audience. Create campaigns that focus on generating leads, utilizing instant forms or website ads to capture potential buyers' information.

5. Buyer's Intent and Purchase Intent

Understanding the intentions behind potential buyers' searches is vital for successful marketing. For instance, if someone is searching for a "free digital planner," they are likely seeking a freebie and may not be ready to make a purchase immediately. In this case, offering a free digital planner could attract their attention and potentially lead to a full purchase in the future. On the other hand, searches such as "best digital planner" or "buy digital planner" indicate a higher purchase intent, providing opportunities for a direct sale.

6. Utilizing Blogs for SEO

Blogs can significantly impact your SEO performance as they allow for extensive text content. Google favors websites with a substantial amount of high-quality content, making blogs an excellent strategy to improve search rankings. Consider creating blog posts related to digital planners, such as "Top 5 Best Digital Planners for Productivity." This approach not only enhances your SEO but also provides valuable information to potential buyers.

7. Running Ads with Google Search and Shopping

To maximize your reach, consider running ads with Google. Utilize both Google Search Ads and Google Shopping Ads to target your audience effectively. Running search ads allows you to capture potential buyers searching for specific keywords, while Google Shopping Ads allow users to find and compare products directly on Google's platform.

8. Using Etsy Search to Find Winning Products

Besides Google, Etsy's search function can provide valuable insights when searching for winning products. Follow these steps to utilize Etsy's search to your advantage:

• Open an incognito window or use a guest account to ensure unbiased search results.
• Type in relevant keywords, such as "digital planner" or "iPad planner," and observe the suggestions and results that appear.
• Analyze the suggestions and take note of the related keywords that Etsy suggests as popular searches.
• Compare the results with your Google Ads research to identify potential winning products.
• Continuously update your findings on a Google Sheet to keep track of your research and decision-making process.

9. Testing and Making Changes

Regardless of how thorough your research is, testing is essential to determine the success of your products. Even with accurate data from Google and Etsy, the market's response can be unpredictable. Test your products by making them available for purchase and monitor how your competitors and target audience react. Be prepared to make changes based on feedback and market demands.

10. Conclusion

Optimizing your SEO strategy by finding relevant keywords is crucial for attracting organic traffic and driving sales. By leveraging Google's Keyword Planner, incorporating long tail keywords, and utilizing platforms like Etsy, you can increase your chances of finding winning products. Remember to continuously test and adapt your strategies to stay ahead in the ever-changing landscape of SEO.

Highlights

• Utilize Google Ads' Keyword Planner for accurate search volume data.
• Focus on long tail keywords with lower competition.
• Employ strategies like collecting newsletter subscribers and running Facebook ads for free digital planners.
• Understand buyer's intent and purchase intent to tailor your marketing efforts.
• Utilize blogs to improve SEO and provide valuable information to potential buyers.
• Run ads with Google Search and Shopping for broader reach.
• Leverage Etsy's search function to find winning products.
• Continuously test and make changes based on market feedback.

FAQ

Q: Is it necessary to create a Google Ads account to find keywords on Google? A: Yes, creating a Google Ads account allows you to access Google's Keyword Planner, which provides actual search volume data.

Q: How do long tail keywords help in SEO? A: Long tail keywords have lower competition, allowing you to target a specific audience more effectively. This can improve your chances of ranking higher in search results for those specific queries.

Q: How can blogs improve SEO for digital planners? A: Blogs provide an opportunity to create extensive text content related to digital planners. This content can help improve your website's search rankings and provide valuable information to potential buyers.

Q: Can you run ads for digital planners on Etsy? A: No, Etsy does not offer ad services. However, you can utilize platforms like Facebook Ads or Google Ads to run ads and drive traffic to your Etsy shop or website.

Q: How important is it to continuously test and make changes based on market feedback? A: Testing and adapting your strategies based on market feedback is crucial to stay relevant and successful in the dynamic world of SEO. It allows you to optimize your products and marketing efforts based on real-time insights.