Boost Your Etsy Sales with Automated Customer Mailing Lists

Table of Contents

1. Introduction
2. The Challenge of Adding Etsy Customers to Mailing Lists
3. Introducing Allura: A Legal Solution for Etsy Sellers
4. How Allura Integrates with Etsy
5. Setting Up Allura: Complying with the Law
   • Providing a Physical Address
   • Adding Social Profiles and Contact Information
6. Creating and Managing Subscribers
   • Creating a Subscriber Page
   • Managing Subscribers
7. Setting Up Email Campaigns
   • Traditional Campaigns
   • Editing and Customizing Automated Emails
   • The Importance of the Welcome Email
8. Subscription Plans and Limitations
   • Unlimited Email Sender Plan
9. Combining Allura with Existing Mailing Lists
10. Conclusion

Adding Etsy Customers to Your Mailing List with Allura

In this article, we will explore a long-standing problem that has troubled Etsy sellers – how to legally add their Etsy customers to their mailing lists. We will introduce Allura, a software solution that provides a legal and compliant method for this task. By using Allura, Etsy sellers can seamlessly integrate their Etsy shop with their mailing list and capture emails from their customers.

Introduction

As an Etsy seller, it is crucial to have an effective strategy for growing your business. One aspect of this strategy is building a mailing list to engage with your customers and promote your products. However, adding Etsy customers to your mailing list has always been a challenge due to legal restrictions and concerns.

The Challenge of Adding Etsy Customers to Mailing Lists

Etsy, being a reputable online marketplace, maintains strict policies to protect the privacy and consent of its customers. Sellers are not allowed to directly add Etsy customers to their mailing lists without explicit authorization. This limitation has posed a significant hurdle for sellers who want to effectively market their products and communicate with their customers beyond the Etsy platform.

Introducing Allura: A Legal Solution for Etsy Sellers

Fortunately, there is a solution for Etsy sellers who want to legally add their customers to their mailing lists – Allura. Allura is a powerful platform that offers a range of tools to help grow your Etsy shop, including the ability to capture emails from your customers. Best of all, Allura is officially listed as an integration on Etsy, assuring sellers that it is compliant with Etsy's policies and approved for use.

How Allura Integrates with Etsy

To understand how Allura works, let's take a closer look at how it integrates with Etsy. On your Etsy dashboard, you will find a section called "Integrations." This section features third-party platforms that have been curated and approved by Etsy. Allura is one of the platforms listed here, giving sellers the confidence that it meets Etsy's standards.

Setting Up Allura: Complying with the Law

To start using Allura, you need to provide certain details to comply with legal requirements. The Can-Spam Act, for example, mandates that you have a physical address associated with your Etsy shop. If you are concerned about privacy, consider obtaining a post office box or an equivalent alternative to keep your home address private while complying with the law.

In the settings section of Allura, you can input your details, including your address, social profiles, and reply email. Additionally, Allura allows you to create a subscriber page where potential subscribers can learn more about your shop and sign up for your mailing list.

Creating and Managing Subscribers

With Allura, you can easily manage your subscribers and have full control over your mailing list. The platform provides a subscriber section where you can view and manage all the people who have subscribed to your list. It also offers the option to create a subscriber page that showcases your information and encourages people to join your mailing list.

Setting Up Email Campaigns

One of the key features of Allura is the ability to set up automated email campaigns for your Etsy customers. Allura provides predefined email templates for traditional campaigns, such as order confirmation emails. These templates can be edited and customized to reflect your brand and include a subscription link that enables customers to join your mailing list effortlessly.

The welcome email campaign is of particular importance as it allows you to establish a connection with your new subscribers. In this email, you can share your story, highlight your best-selling items, and provide an overview of what subscribers can expect from your future communications.

Subscription Plans and Limitations

Allura offers various subscription plans to cater to different business needs. The standard plan comes with a monthly limit on the number of emails you can send. However, Allura has recently introduced an unlimited email sender plan. With this plan, you can send an unlimited number of emails, but you will be charged a small fee for each email that successfully reaches the recipient's inbox.

Combining Allura with Existing Mailing Lists

If you already have a mailing list setup using a different email marketing software, you can still take advantage of Allura's features. By redirecting the Allura subscription link to your existing mailing list, you can consolidate your subscribers into one list and ensure consistent communication with all your customers.

Conclusion

Adding Etsy customers to your mailing list is now possible and compliant with the help of Allura. This software provides an all-in-one solution for Etsy sellers, allowing them to capture emails, create customized email campaigns, and manage their subscribers efficiently. With Allura, you can build stronger relationships with your customers, promote your products effectively, and take your Etsy shop to new heights.