Boost Your Etsy Listings with New Image Updates

Boost Your Etsy Listings with New Image Updates

Table of Contents

1. Introduction
2. Impact of Changes on Listings and Images
3. Tips for Adjusting Mock-up Photos
4. Recommended Aspect Ratio for Images
5. Minimum Size and File Format Requirements
6. Reviewing and Adjusting Thumbnails on Shop Homepage
7. Creating New Mock-ups with Custom Dimensions
8. Using Standard Mock-ups from Printify or Other Platforms
9. Adjusting Mock-ups from Placeit
10. Conclusion

Article

Introduction

Etsy, the popular online marketplace for artisans and crafters, has recently made some changes to the way listings and images are displayed. These changes may have an impact on your shop homepage and how you prepare your mock-up photos. In this article, we will discuss these changes and provide you with some tips on how to navigate them successfully.

Impact of Changes on Listings and Images

Etsy conducted testing to determine the image aspect ratio that buyers prefer. The results showed that buyers tend to favor images with a square, one-to-one aspect ratio, similar to the standard used by Instagram for photo uploads. As a result, Etsy is now displaying photos with a square crop on shop homepages. While no immediate action is required, it is recommended that sellers start considering this aspect ratio when uploading images for their products.

Tips for Adjusting Mock-up Photos

If you have been uploading mock-up images with wide landscape or tall portrait aspect ratios, it is suggested to start centering your designs in a more square aspect ratio. This will ensure that your products appear properly displayed on your shop homepage. However, if you have always centered your designs when adjusting the primary thumbnail, this change should not affect you.

To make adjustments to your thumbnails, simply visit your shop listing page, select the relevant listing, and choose the "Adjust Thumbnail" option. By centering the design in the thumbnail, you can ensure that it remains centered even after the square crop. Take a quick scan of your existing shop homepage to see if any of your thumbnails have been automatically cropped to a square and make any necessary adjustments.

Recommended Aspect Ratio for Images

Etsy recommends using a minimum size of 2000 pixels for your images, with a resolution of 72 pixels per inch. Whether you choose the JPEG, GIF, or PNG file format, it is crucial to keep individual file sizes under one megabyte for faster uploading and loading times on your product display pages. While the minimum size requirement remains the same, it is now advised to plan on making your mock-up images 2000 by 2000 pixels, ensuring a square aspect ratio.

Reviewing and Adjusting Thumbnails on Shop Homepage

To ensure that your photos on the shop homepage appear as intended, it is essential to review and adjust your thumbnails if necessary. If you have historically centered your designs when creating the primary thumbnail, your mock-ups should still look fine after the square crop. However, if you have not habitually centered the design in your thumbnail, it is recommended to take a quick scan of your shop homepage and make any required adjustments.

Creating New Mock-ups with Custom Dimensions

If you use tools like Canva or Photoshop to create mock-ups, it is relatively easy to set custom dimensions for your projects. By setting a size of 2000 by 2000 pixels, you can ensure that your mock-up images have the recommended square aspect ratio. If you already have a template for your mock-ups, you can resize it to the desired dimensions to create new mock-ups quickly.

Using Standard Mock-ups from Printify or Other Platforms

If you utilize standard mock-ups from platforms like Printify, it is necessary to size them up to fit the 2000 by 2000 pixel scale and remove any solid white background. By adjusting these mock-ups to a square aspect ratio and adding your background, you can ensure that your products display properly on your shop homepage.

Adjusting Mock-ups from Placeit

For those who use Placeit for their mock-ups, there is a specific method to ensure a square aspect ratio. Instead of downloading the mock-up immediately, click on the cropping symbol next to the download button. This will open a new tab with an image cropping tool. Set the custom dimensions to 2000 by 2000 pixels and use the zoom slider to fill in the image to the edges. By cropping the mock-up to a square aspect ratio before downloading, you can ensure that it appears correctly on your shop homepage.

Conclusion

Etsy's recent changes to image display on shop homepages have highlighted the preference for square aspect ratio images. By following the recommended guidelines and adjusting your mock-up photos accordingly, you can ensure that your products are visually appealing and well-presented to potential buyers. Take the time to review your existing thumbnails and create new mock-ups with the desired dimensions, and your Etsy shop will continue to thrive in this evolving marketplace.

Highlights

• Etsy has made changes to the way listings and images are displayed on shop homepages.
• Buyers prefer images with a square aspect ratio, similar to Instagram's photo uploads.
• Sellers should start considering a more square aspect ratio for their mock-up photos.
• Etsy recommends a minimum size of 2000 pixels and a square aspect ratio for images.
• Review and adjust your thumbnails on the shop homepage to ensure proper display.
• Use tools like Canva or Photoshop to create mock-ups with custom dimensions.
• Size up standard mock-ups and remove backgrounds for a 2000 by 2000 pixel scale.
• Adjust mock-ups from Placeit to a square aspect ratio before downloading.
• Adapting to these changes will enhance the visual appeal of your Etsy shop.
• Stay updated on Etsy's guidelines for image display to maximize your shop's potential.

FAQ

Q: What aspect ratio do buyers prefer for images on Etsy? A: Buyers tend to favor images with a square one-to-one aspect ratio.

Q: Do I need to take immediate action due to Etsy's image display changes? A: No immediate action is required, but it is recommended to start adjusting mock-up photos to a square aspect ratio.

Q: What is the minimum size requirement for images on Etsy? A: Etsy recommends a minimum size of 2000 pixels for images.

Q: How should I adjust my thumbnails on the shop homepage? A: If you have historically centered your designs in the thumbnails, no adjustments are necessary. Otherwise, make sure to center the design in the thumbnail for a proper display.

Q: Can I use standard mock-ups from platforms like Printify? A: Yes, you can use standard mock-ups, but they need to be sized up to fit the 2000 by 2000 pixel scale and have the solid white background removed.

Q: How do I adjust mock-ups from Placeit for the square aspect ratio? A: Use the cropping tool provided by Placeit to adjust the image to a square aspect ratio before downloading.