Black Friday Success: How I Made Profit from Etsy Ads in 2022

Table of Contents

1. Introduction
2. Etsy Ads Campaign Overview
3. Performance during Black Friday and Cyber Monday
   • Budget Allocation and Advertisements
   • Views, Clicks, and Favorites
   • Revenue Generated
4. Analysis of Sales during Black Friday and Cyber Monday
   • Sales Pattern and Timing
   • Factors Influencing Customer Behavior
   • Comparison with Previous Weeks
5. Overall Performance of the Etsy Ads Campaign
   • Total Budget Spent
   • Revenue Gained
   • Profitability Assessment
6. Evaluating the Worth of Etsy Ads
   • Initial Objectives
   • Impact on Sales and Profitability
   • Future Considerations
7. Conclusion
8. Highlights
9. FAQ

Results of the Etsy Ads Campaign during Black Friday and Cyber Monday

The Etsy Ads campaign, which was implemented throughout the month of November, aimed to capitalize on the increased traffic and sales potential of Black Friday and Cyber Monday. However, the results of the campaign were not as exceptional as anticipated. In this article, we will delve into the performance of the Etsy Ads during the week leading up to Cyber Monday and analyze the impact it had on sales and revenue.

1. Etsy Ads Campaign Overview

During the campaign, a budget of $5 per day, totaling $40, was allocated to advertise a selection of 4-5 items out of the 50 items available in the shop. Additionally, a 25% discount was offered to entice potential customers to make a purchase. The objective was to increase visibility in the Etsy search algorithm and drive sales during the highly anticipated shopping events.

2. Performance during Black Friday and Cyber Monday

2.1 Budget Allocation and Advertisements

Out of the allocated $40 budget, only $31.48 was spent, resulting in an underspend of $8.52. The advertisements garnered a total of 95,000 views, 109 clicks, and 10 favorites on the advertised items. However, the revenue generated amounted to only $32.09, leaving a meager profit of 61 cents after deducting the campaign expenses.

2.2 Sales Pattern and Timing

Contrary to expectations, the week of Black Friday and Cyber Monday did not witness a surge in sales. The seller observed that more sales were made during the weekend preceding Cyber Monday rather than on the actual Black Friday or Cyber Monday. This could be attributed to the shopping behavior of Etsy customers, who prefer to shop early rather than wait for specific sale days.

2.3 Factors Influencing Customer Behavior

The lackluster sales during the anticipated shopping events might be due to the unique dynamics of Etsy as a platform. Unlike larger retailers, Etsy is predominantly composed of smaller businesses and individual creators. Thus, the customers do not necessarily wait for Cyber Monday to make their purchases as the available inventory remains unchanged. The timing of the sales might be more reliant on individual promotions and discounts offered by sellers.

2.4 Comparison with Previous Weeks

In terms of views, the week of Black Friday and Cyber Monday experienced a consistently higher number compared to the week before. However, the click-through rate and the number of clicks to the shop remained relatively constant, if not slightly higher, in the week preceding Black Friday. The number of favorites also exhibited a slight increase but was not significantly different between the two weeks.

3. Overall Performance of the Etsy Ads Campaign

Taking into account the entire month of November, the total amount spent on the Etsy Ads campaign was $82.10 out of the allocated budget of $110. The revenue generated during this period amounted to $56.09, resulting in a net loss of $26.01. However, it is crucial to note that the seller was able to recover this loss in the subsequent weeks, indicating a gradual increase in sales independent of the Etsy Ads campaign.

4. Evaluating the Worth of Etsy Ads

Considering the initial objectives of the Etsy Ads campaign, it can be challenging to determine its true worth. If the success of the campaign is measured solely based on the expected outcomes during Black Friday and Cyber Monday, it falls short. With a net loss and minimal impact on sales during the shopping events, it may seem that the campaign was not worth the investment.

However, it is essential to acknowledge that the Etsy Ads might have indirectly contributed to the increase in sales during the subsequent weeks. By enhancing visibility and potentially improving search rankings, the campaign might have played a role in attracting customers and boosting sales during a critical period.

5. Conclusion

In conclusion, while the Etsy Ads campaign did not yield extraordinary results during Black Friday and Cyber Monday, it is difficult to ascertain its overall impact on sales performance. The timing and patterns of sales on Etsy are distinct from those observed in larger retail settings. While the campaign did not prove to be exceptionally profitable, it is possible that it instigated a chain of events leading to increased sales afterward.

Considering the experiences and observations made, the seller intends to explore alternative strategies for future holiday seasons. Rather than relying solely on Etsy Ads, a focus will be placed on offering discounts to attract customers. This approach is expected to be more cost-friendly and potentially yield higher profitability in the early stages of the holiday season.

Highlights

• The Etsy Ads campaign during Black Friday and Cyber Monday did not generate significant sales.
• Sales were observed to be higher during the weekend preceding Cyber Monday.
• The impact of Etsy Ads on sales during this period was unclear and required further analysis.
• The overall performance of the Etsy Ads campaign in November resulted in a net loss.
• Future holiday seasons may involve alternative strategies, such as discounts, for improved profitability.

FAQ

Q: Did the Etsy Ads campaign meet the sales expectations during Black Friday and Cyber Monday? A: The campaign did not yield the expected sales during the anticipated shopping events. Sales were observed to be higher during the weekend preceding Cyber Monday.

Q: Did the higher number of views during the week of Black Friday and Cyber Monday translate into increased sales? A: Despite the increase in views, the number of sales did not witness a significant surge during Black Friday and Cyber Monday. Sales appeared to be more consistently higher during the preceding weekend.

Q: Will the seller use Etsy Ads for future holiday seasons? A: The seller intends to explore alternative strategies and focus on offering discounts rather than relying solely on Etsy Ads. This approach is expected to be more cost-friendly and potentially more profitable.