Avoid Pinterest Bans with Strategies for Etsy Sellers

Avoid Pinterest Bans with Strategies for Etsy Sellers

Table of Contents:

1. Introduction
2. The Big Mistake
3. The Correct Approach
   • Creating a Pinterest Account
   • Optimizing Shop Listings for SEO
   • Using the Native Pinterest Scheduler
   • Scheduling Pins for Consistency
4. The Importance of Quality
5. Revisiting Shop Listings
6. Conclusion

The Big Mistake: Stop Spamming Pinterest with Your E-commerce Shop Listings

Pinterest has become a popular platform for e-commerce sellers to promote their products. However, many sellers are making a big mistake by spamming Pinterest with their shop listings, which often leads to their accounts being marked as spam. In this article, we will discuss why this strategy is ineffective and what you should do instead to generate success on Pinterest as an e-commerce seller.

The Correct Approach: Creating a Pinterest Account and Optimizing Shop Listings

The first step to using Pinterest for your e-commerce business is to create a Pinterest account. Whether you are creating a new account or rebranding an existing one, it is essential to optimize your profile. This includes setting a pin Pinterest bio, inputting your Pinterest URL, and placing a Pinterest banner on your profile.

To enhance your presence on Pinterest, you need to create Pinterest boards related to your shop categories. For example, if you have five different categories in your Etsy store, create boards for each of those categories. You can either make them public or keep them secret until you have pins to add to them.

Using the Native Pinterest Scheduler and Scheduling Pins for Consistency

One common mistake e-commerce sellers make is using the Chrome extension or the Etsy pin it button to directly pin shop listings to Pinterest. This action triggers the spam filters on Pinterest, potentially leading to the suspension or loss of your account. Instead, utilize the native Pinterest scheduler to schedule your pins.

While there is no explicit guidance from Pinterest on the number of pins you can schedule per day, it is crucial to prioritize quality over quantity. Focus on selecting high-quality imagery and optimizing your shop listings for SEO. This ensures that your pins perform well and align with Pinterest's algorithms.

The Importance of Quality: Consistency and User Experience

When scheduling your pins, spread them out over the entire week to avoid appearing spammy. Consistency is key, so aim to schedule a couple of pins per day. By doing so, your Pinterest activity will look more natural, attracting users and reducing the risk of being marked as spam.

It is also essential to revisit your shop listings and optimize their descriptions with relevant keywords. This optimization will not only align with Pinterest's search algorithms but also improve the overall visibility and discoverability of your products.

Conclusion

In conclusion, e-commerce sellers must avoid spamming Pinterest with their shop listings to ensure the longevity and success of their accounts. Instead, focus on creating a well-optimized Pinterest account, utilizing the native scheduler, and scheduling pins for consistency. Prioritize quality over quantity, and optimize your shop listings for SEO. By implementing these strategies, you can effectively promote your e-commerce products on Pinterest and reach a wider audience.