Revolutionize Your Etsy SEO with eRank's New Keyword Feature
Table of Contents:
- Introduction
- The Frustrations of Keyword Research
- Introducing the Keyword Explorer
- Broad Match vs. Exact Match
- Understanding Etsy's Algorithm
- Utilizing the Include and Exclude Keywords Feature
- Filtering Out Irrelevant Terms
- The Benefits of the Keyword Explorer
- Feedback-Driven Improvements
- Upcoming Event: Amplified by Printify
- Conclusion
Article:
Introduction
When it comes to keyword research, one of the biggest challenges is sifting through a multitude of unrelated keywords. This can make it difficult to find the perfect keywords that align with your product or niche. Whether you're an Etsy seller or someone searching for keywords for other online marketplaces, the struggle is real. But fear not, because there is a solution that will make your keyword research woes a thing of the past.
The Frustrations of Keyword Research
Imagine you sell hand-painted canvases of birds, but every time you do keyword research, you end up with results related to digital listings or unrelated products like Mickey Mouse. It can be incredibly frustrating and time-consuming to navigate through all these irrelevant keywords. But worry no more, because a solution has finally arrived.
Introducing the Keyword Explorer
The Keyword Explorer is a powerful tool offered by eRank.com, which is Etsy's most popular SEO tool. This tool has recently gone through significant improvements to make it an even more valuable resource for Etsy sellers. It provides keyword suggestions, shows common price points for listings, and offers various features that help you dig deep into your niche. Although the Keyword Explorer may have been overshadowed by other features in the past, it is definitely worth exploring.
Broad Match vs. Exact Match
When using the Keyword Explorer, it's essential to understand the difference between broad match and exact match. Broad match, also known as phrase match, displays search terms containing any combination of the words you've searched for. This is great for exploring different ways shoppers might search for items in your niche. On the other hand, exact match is the strongest form of keyword matching. It only includes search terms with the keywords in the exact order you've typed them.
Understanding Etsy's Algorithm
Having a comprehensive understanding of how Etsy's algorithm works is crucial for effective keyword research. Exact matching, or using keywords exactly as shoppers type them in, results in stronger keyword matching. In contrast, broad matching, or phrase matching, is a little less powerful but still essential for ranking. Etsy's algorithm plays a game of mix and match, combining words from your tags and titles, regardless of their order. To fully grasp the nuances of Etsy's algorithm, consider checking out an Etsy SEO toolbox that explains it in detail.
Utilizing the Include and Exclude Keywords Feature
A new and exciting addition to the Keyword Explorer is the "include" and "exclude" keywords feature. This feature allows you to filter out content that is not relevant to what you're selling. For example, if you sell canvas art and want to remove terms related to printables, you can exclude keywords like "printable" and "prints." This feature helps optimize your keyword research by providing a list of terms that closely align with your products.
Filtering Out Irrelevant Terms
With the "include" and "exclude" keywords feature, you can easily remove words and phrases that do not apply to your products. This is especially useful when selling physical items and wanting to eliminate digital files or terms related to IP infringing subjects. By filtering out irrelevant terms, you can narrow down your keyword selection to those that truly align with your offerings.
The Benefits of the Keyword Explorer
The Keyword Explorer offers numerous advantages for Etsy sellers and marketers. It provides a comprehensive tool for keyword research, allowing you to explore search terms across different marketplaces such as Amazon, eBay, Facebook Marketplace, and Teachers Pay Teachers. The merging of the Keyword Explorer and the existing keyword tool will create a super-tool that combines the best features of both.
Feedback-Driven Improvements
The improvements made to the Keyword Explorer were driven by feedback from Etsy sellers like you. The team at eRank.com listened to user suggestions and implemented changes to enhance the user experience. These improvements aim to make the tool more intuitive, efficient, and tailored to the needs of Etsy sellers. So, if you have any ideas or suggestions, don't hesitate to share them. Your feedback is crucial in shaping the future developments of the eRank.com tools.
Upcoming Event: Amplified by Printify
Mark your calendars for a live event called Amplified by Printify, happening on September 14th. This free virtual event brings together industry leaders, including Starla Moore, the founder of Handmade Alpha Academy and manager at eRank.com. Starla will be sharing success tips for boosting growth during the busy holiday season, with a focus on developing a defined and profitable niche. Register for the event to gain valuable insights and enhance your Etsy success.
Conclusion
Success on Etsy requires delving deep into keyword exploration, catering to both shopper demand and Etsy's algorithm. The Keyword Explorer, with its array of helpful features, is a valuable asset for Etsy sellers looking to enhance their SEO strategy. By understanding the differences between broad match and exact match, utilizing the include and exclude keywords feature, and staying informed about Etsy's algorithm, you can optimize your keyword research and boost your chances of success. Don't hesitate to explore the Keyword Explorer and take advantage of its powerful capabilities for your Etsy listings.
Highlights:
- The Keyword Explorer: A powerful tool for Etsy sellers
- The frustrations of irrelevant keywords during research
- Broad match vs. exact match: Understanding keyword matching
- The importance of understanding Etsy's algorithm
- Utilizing the include and exclude keywords feature
- Filtering out irrelevant terms for accurate keyword selection
- The benefits of using the Keyword Explorer
- Feedback-driven improvements based on user suggestions
- Upcoming event: Amplified by Printify
- Conclusion: Enhancing Etsy success through effective keyword research
FAQ:
Q: What is the Keyword Explorer?
A: The Keyword Explorer is a powerful tool offered by eRank.com, designed to assist Etsy sellers in conducting keyword research. It provides keyword suggestions, displays common price points for listings, and offers useful features for exploring your niche.
Q: How does the include and exclude keywords feature work?
A: The include and exclude keywords feature allows you to filter out content that does not apply to your products. By excluding specific terms or phrases, you can refine your keyword selection and focus on those that align more closely with your offerings.
Q: What is the difference between broad match and exact match?
A: Broad match, also known as phrase match, displays search terms containing any combination of the words you've searched for. Exact match, on the other hand, only includes search terms with the keywords in the exact order you've typed them.
Q: Can the Keyword Explorer be used for marketplaces other than Etsy?
A: Yes, the Keyword Explorer can be used for several online marketplaces, including Amazon, eBay, Facebook Marketplace, and Teachers Pay Teachers. It offers versatility for sellers across different platforms.
Q: How can I provide feedback or suggestions for improvements?
A: If you have any ideas or suggestions for improving the Keyword Explorer or any other eRank.com tool, feel free to share them. The team at eRank.com values user feedback and uses it to enhance the user experience.
Q: What can I expect from the upcoming Amplified by Printify event?
A: Amplified by Printify is a free virtual event where industry leaders, including Starla Moore, will be sharing success tips for Etsy sellers. Starla will be speaking about the importance of developing a defined and profitable niche. Register for the event to gain valuable insights and boost your growth on Etsy.
