New Solution: Connect Etsy Store to Facebook in 2023

New Solution: Connect Etsy Store to Facebook in 2023

Table of Contents

1. Introduction
2. The Issue with Connecting Etsy and Facebook
3. Exploring Alternatives
4. Using Business Facebook to Link Your Etsy Store
5. Setting Up Your Facebook Commerce Manager Account
6. Adding Your Etsy Shop to Your Facebook Account
7. Verifying Your Domain
8. Syncing Your Etsy Products with Facebook
9. Managing Your Catalog in Commerce Manager
10. Manually Listing your Etsy Products on Facebook
11. Conclusion

The Issue with Connecting Etsy and Facebook

In today's digital age, it's essential for businesses to have a strong online presence across various platforms. For Etsy sellers, integrating their stores with Facebook can greatly expand their reach and increase their sales potential. However, the relationship between Facebook and Etsy has not always been seamless. In a previous video, I discussed how to connect your Etsy store to your Facebook page, but due to recent updates from Facebook, that information is now outdated. In this article, we will explore the challenges faced by Etsy sellers in conjunction with Facebook and uncover a new solution to connect your Etsy store with your Facebook page.

Exploring Alternatives

As an Etsy seller, you may have encountered difficulties when attempting to link your store with your Facebook page. Facebook's recent updates have removed the "shop now" button, replacing it with the "view shop" option, which directs users to your Facebook shop instead of your external link. This modification is Facebook's strategy to retain users within their platform. While this change may hinder the seamless integration between Etsy and Facebook, there are still alternative methods available for Etsy sellers to connect their stores with Facebook.

Using Business Facebook to Link Your Etsy Store

To address the challenges faced by Etsy sellers, we will utilize Business Facebook, a dedicated platform for managing your Facebook page from a business standpoint. By leveraging this tool, we can successfully link your Etsy store to your Facebook page. To get started, head over to business.facebook.com, which is your business portal for your Facebook page. If you have multiple Facebook pages, ensure you select the one that your Etsy shop needs to be associated with.

Setting Up Your Facebook Commerce Manager Account

Within the Business Facebook platform, you will find a host of tools to manage your page effectively. To set up your account and establish the connection between Etsy and Facebook, click on the hamburger button, which will display all available tools. At the bottom, you'll see Commerce Manager. Click on it to proceed with the setup process.

Adding Your Etsy Shop to Your Facebook Account

When accessing Commerce Manager, we need to add your Etsy shop to your Facebook account. Unfortunately, Etsy is not currently listed as one of the available partner platforms for syncing with Facebook. However, this may change in the future, so feel free to check for updates. For now, let's proceed to the next step.

Verifying Your Domain

To effectively connect your Etsy store with your Facebook account, it's crucial to verify your domain. Start by retrieving the domain URL of your Etsy store and paste it in the designated field. However, you may encounter some issues as Facebook may consider your domain as "etsy.com" due to the vast number of sellers on the platform. To overcome this obstacle, modify the URL by deleting the last part and inserting the name of your store before "Etsy.com." This modification will signal Facebook that your store's domain is unique.

Syncing Your Etsy Products with Facebook

After successfully verifying your domain, the next step is to sync your Etsy products with Facebook. Facebook's system will automatically detect your products and sync them with your Commerce Manager account. However, this process may take some time, and there is a possibility that not all products will sync properly. In such cases, you can manually list your Etsy listings onto Facebook. Although this method is time-consuming, it ensures that all your products are available on both platforms.

Managing Your Catalog in Commerce Manager

Once your Etsy products are synced, you can manage them through the Commerce Manager platform. Access your catalog from Commerce Manager, where you can view and edit your products as needed. This feature enables you to maintain consistency across both platforms and make necessary adjustments to enhance your customers' shopping experience.

Manually Listing your Etsy Products on Facebook

In situations where the automatic product sync does not work effectively, the option to manually list your Etsy products on Facebook becomes invaluable. Although this process can be laborious, it ensures that all your products are listed correctly. Simply follow the prompts in the "add items" section of Commerce Manager to manually create and list your products on Facebook.

Conclusion

Integrating your Etsy store with your Facebook page can significantly boost your sales and expand your customer base. Despite the challenges posed by recent updates, there are alternative methods to successfully connect these platforms. By leveraging Business Facebook and Commerce Manager, you can link your Etsy store with your Facebook page, sync your products effortlessly, and manage your catalog effectively. Remember to stay up-to-date with any changes Facebook may introduce and adapt your strategies accordingly to maximize your online presence and increase your sales potential.