Mastering Niche Research on Etsy with EverBee

Table of Contents

1. Introduction
2. What is Print on Demand?
3. Why Choose Etsy for Print on Demand?
4. General Store vs Niche Store on Etsy
5. The Importance of Niche Research
6. Using Everbee to Find Profitable Niches
7. Analyzing Competitors on Etsy
8. Tips for Creating Unique Designs
9. Scaling Your Business on Etsy
10. Transitioning to Your Own Website
11. Conclusion

Introduction

Hello and welcome back to my channel! If you're new here, my name is Cassie and I've made over half a million dollars on Etsy using print on demand. In this video, I want to share with you the importance of niche research and how you can find profitable niches to design for.

What is Print on Demand?

Before we dive into niche research, let's first understand what print on demand (POD) is. POD is a business model where you create designs and upload them to a POD platform, such as Etsy. When a customer places an order, the design is printed onto a product (e.g., t-shirt, mug, tote bag) and shipped directly to the customer. This eliminates the need for inventory management and allows for easy customization.

Why Choose Etsy for Print on Demand?

Etsy is a popular e-commerce platform that specializes in handmade, vintage, and unique items. It is an ideal platform for selling print on demand products because of its large customer base and search engine functionality. When people come to Etsy, they often have a specific product in mind and use the search bar to find it. This presents a great opportunity for POD sellers to target specific niches and cater to customer needs.

General Store vs Niche Store on Etsy

When starting a print on demand business on Etsy, you have to decide whether to open a general store or a niche store. A general store offers a wide range of products across different niches, similar to a Walmart. On the other hand, a niche store focuses on selling products within a specific niche, like a petco selling only pet-related items.

While some Etsy sellers prefer niche stores, I recommend starting with a general store. Etsy operates as a search engine, so by offering a variety of products, you increase your chances of being found by customers searching for different keywords. Customers often compare multiple listings before making a purchase, so having a general store allows you to offer a range of options and increase your chances of making a sale.

The Importance of Niche Research

One of the keys to success on Etsy is choosing niches that have already proven to be successful. Niche research involves finding niches that have high demand and low competition, allowing you to stand out and attract customers. It's important to find niches that resonate with your target audience and have a track record of sales on Etsy.

One tool that can greatly assist in niche research is Everbee. Everbee is a chrome extension that simplifies the process of finding profitable niches on Etsy. By using Everbee, you can quickly analyze the estimated total sales of products within a niche, allowing you to identify niches with high market demand.

Using Everbee to Find Profitable Niches

To use Everbee, simply sign up for a free account on their website and download the chrome extension. Once installed, you can log in and sync it with your Etsy account. This will enable the Everbee extension to provide analytics and insights while you browse Etsy.

One effective way to find profitable niches is to analyze what your competitors are selling. For example, if you're looking for sub-niches within the larger category of "Father's Day shirts," you can search for "Father's Day shirts" on Etsy. Then, using Everbee, you can sort the search results by estimated total sales to identify the best-selling niches within that category.

For instance, you might discover that "Father and son matching dinosaur shirts" is a popular sub-niche. By analyzing the tags and keywords used by the top sellers in this niche, you can gather inspiration for your own designs. Remember, it's important to create unique designs and not copy someone else's work entirely. Use the insights from Everbee and your own creativity to develop designs that resonate with customers in that niche.

Analyzing Competitors on Etsy

Another approach to finding profitable niches is by analyzing the sellers who have a strong presence in a specific niche. By clicking on a seller's shop and using Everbee's analytics tool, you can see which of their listings have sold well. This can give you ideas for niches to explore and help you identify products that have already proven to be successful.

For example, let's say you come across a seller who specializes in "Biking shirts." By analyzing their top-selling products using Everbee, you may discover niches within this category, such as "Gifts for cyclists" or "I heart my awesome husband" shirts. Remember to always check for trademarks and create your own unique designs inspired by these popular niches.

Tips for Creating Unique Designs

When designing for print on demand, it's crucial to create unique designs that stand out from the competition. While you can use similar sayings or themes as other sellers, it's important to add your own creative twist to make the design your own.

One strategy for creating unique designs is to analyze the SEO (search engine optimization) used by top sellers. This includes studying the titles, tags, and descriptions they use to optimize their listings. By understanding the keywords that drive traffic and sales in a specific niche, you can incorporate those into your own listings. Customize your designs to cater to the unique needs and preferences of your target audience within that niche.

Scaling Your Business on Etsy

Once you have found a niche that sells well and have established a successful line of products, it's time to scale your business on Etsy. This involves expanding your product offerings within that niche by creating different versions of your best-selling designs, adding them to various products like mugs, tote bags, sweatshirts, and hoodies.

Additionally, you can capitalize on the best-selling keywords you have discovered by using them in your SEO and incorporating them into your listings. This optimization ensures that your products appear higher in search results, increasing your visibility and chances of making sales.

Transitioning to Your Own Website

Once you have a proven niche and successful designs on Etsy, you may consider building your own website. Having your own website gives you more control over your brand and allows you to establish a direct relationship with your customers. You can leverage the market knowledge and customer insights gained from selling on Etsy to create a personalized shopping experience on your website.

Opening your own website also allows you to diversify your sales channels. While Etsy remains a powerful platform, having your own website provides a backup plan should anything happen to your Etsy account. Additionally, it enables you to explore additional marketing channels like social media, email marketing, and influencer collaborations to drive traffic and sales.

Conclusion

In conclusion, niche research is a critical component of building a successful print on demand business on Etsy. By finding niches that have proven to be profitable, you can increase your chances of attracting customers and making sales. Utilizing tools like Everbee can streamline the niche research process and provide valuable insights into market demand and competition. Remember to always create unique designs and optimize your listings to stand out from the competition. And when the time is right, don't be afraid to scale your business and explore opportunities beyond Etsy. With the right strategy and mindset, you can achieve great success in the world of print on demand on Etsy.

Pros:

• Finding profitable niches on Etsy becomes easier with Everbee.
• A general store on Etsy allows for more flexibility and the ability to target multiple keywords.
• Creating unique designs can help differentiate your products from competitors.
• Scaling your business on Etsy can lead to increased sales and growth.

Cons:

• Niche research can be time-consuming, especially without the use of tools like Everbee.
• Opening a general store versus a niche store may require more initial work to manage a wider range of products.
• Creating unique designs requires additional creativity and effort.

Highlights:

• Print on demand on Etsy can be a lucrative business model.
• Everbee is a useful tool for niche research on Etsy.
• Etsy operates as a search engine, making keyword optimization crucial for success.
• Finding profitable niches involves analyzing competitors and their top-selling products.
• Creating unique designs and scaling your business can lead to increased sales.
• Transitioning to your own website provides more control and potential for growth.

FAQ

Q: How does print on demand work? A: Print on demand is a business model where designs are uploaded to a platform (such as Etsy) and printed onto products when orders are placed. This eliminates the need for inventory management and allows for easy customization.

Q: Why should I choose Etsy for print on demand? A: Etsy is a popular e-commerce platform with a large customer base and search engine functionality. It is an ideal platform for selling print on demand products due to its wide reach and targeted audience.

Q: Should I open a general store or a niche store on Etsy? A: While there are pros and cons to both options, starting with a general store allows you to target multiple keywords and increase your chances of being found by customers. Niche stores can be successful once you find a profitable niche.

Q: How important is niche research in print on demand? A: Niche research is essential for finding niches with high demand and low competition. It helps you stand out in the market and attract customers who are searching for specific products.

Q: How can Everbee help with niche research? A: Everbee is a chrome extension that provides analytics and insights into profitable niches on Etsy. It simplifies the process of finding niches that have high market demand and helps you identify top-performing products.

Q: What are tips for creating unique designs on Etsy? A: While it's acceptable to use similar sayings or themes as other sellers, it's important to add your own creative twist to make the design unique. Analyzing the SEO used by top sellers can provide insights and inspiration for your own designs.

Q: How can I scale my print on demand business on Etsy? A: Scaling your business involves expanding your product offerings within a profitable niche, utilizing best-selling keywords, and increasing your visibility on Etsy. It may also involve diversifying your sales channels and exploring opportunities outside of Etsy.

Q: When should I consider transitioning to my own website? A: Once you have established a successful line of products and have a proven niche on Etsy, you may consider opening your own website. This provides more control over your brand and allows for a personalized shopping experience.

Q: Are there any downsides to niche research and print on demand on Etsy? A: Niche research can be time-consuming without the use of tools like Everbee. Managing a general store may require more initial work as you target multiple niches. Additionally, creating unique designs requires additional creativity and effort.