Master Etsy SEO with eRank! Get Started Today!
Table of Contents:
- Introduction
- Getting Started with eRank
- Signing up for an eRank account
- Choosing the right eRank plan
- Navigating the dashboard
- Understanding Your Shop's Statistics
- Sales rank and listings count
- Inventory value and spelling mistakes
- Tracking changes to your listings
- Traffic stats with Google Analytics
- Maximizing Your Shop's Exposure
- Spotted on Etsy tool
- Super Star Keywords
- Most Sales on Etsy and marketplace popularity
- Utilizing the Keyword Research Tool
- Accessing the keyword tool
- Analyzing search volume and competition
- Exploring search trends and categories
- Saving and managing keyword lists
- The Importance of Etsy SEO
- The Etsy SEO'oodles Toolbox
- Optimizing listings step by step
- Targeting longtail keywords
- Customer service strategy for better ranking
- Assessing Your SEO Success
- Checking your Etsy search ranking
- Common SEO mistakes to avoid
- Understanding your Etsy stats
- Conclusion
Getting Started with eRank
If you're a new Etsy business owner and feeling overwhelmed by the number of tools and resources available on eRank, don't worry, you're not alone. In this article, we'll guide you through getting started with eRank, making the most of your account, and using the essential tools for growing your business on Etsy.
Signing up for an eRank account
Before diving into the world of eRank, you'll need to sign up for an account. Head over to the eRank website and go through the registration process. Once you've successfully created your account, you'll gain access to a multitude of tools and resources that can help optimize your Etsy shop.
Choosing the right eRank plan
eRank offers four different plans to cater to sellers with varying needs. The free plan is perfect for beginners, providing a taste of the most popular tools. For active sellers, the $5.99 basic plan offers access to most eRank features. If you're a massive seller managing multiple shops or doing VA work for others, the expert plan with higher research quotas is the way to go. Choose the plan that suits your requirements and budget.
Navigating the dashboard
Once you log into eRank, you'll land on the tasks page, which outlines recommended actions and popular tools. If you want to skip this page and go directly to your dashboard, simply tick the box to be redirected. Your dashboard is the central hub where you can access vital information about Etsy, eRank, and your shop. It's like a big bulletin board that keeps you informed and organized.
Understanding the stats and tools on your dashboard might seem overwhelming at first, but it's not as confusing as it looks. In the next section, we'll break down each element and explain its significance in your business growth on Etsy.
Understanding Your Shop's Statistics
The left side of your eRank dashboard contains important stats specific to your shop. These stats provide insights into your shop's performance, inventory, and more. You'll find information on the number of sales, sales rank, active listings, inventory value, spelling mistakes in listings, and tags that may need revision. These stats give you a clear picture of how your shop is doing and help you identify areas for improvement.
Tracking changes to your listings
One of the valuable tools on eRank is the listing change tracker. By using this tool, you can monitor the views, favorites, and sales of specific listings. Tracking changes in these metrics allows you to determine how tweaks to your listings, such as tags and titles, affect their performance. This tool helps you make data-driven decisions and optimize your listings for better results.
Utilizing Google Analytics with eRank
If you've connected Google Analytics to your Etsy shop, you'll have access to additional traffic stats on your eRank dashboard. This feature allows you to gather valuable information about your shop's visitors, including the keywords they used to find your listings and their geographical locations. Unfortunately, starting from July 1st, 2023, access to Google Analytics data will be limited unless Etsy integrates with the new version of Google Analytics (Google Analytics 4). Hence, it's crucial to urge Etsy to make this integration happen.
Maximizing Your Shop's Exposure
eRank provides several tools to help you maximize your shop's exposure on Etsy. The "Spotted on Etsy" tool shows you which of your listings appear in the first 100 results of a search query. This tool helps you gauge how well-optimized your listings are for specific keywords and provides valuable insights into your shop's visibility.
Another important element on your dashboard is the "Super Star Keywords" list. This list displays the most popular keywords used in your store. Analyzing and leveraging these keywords can help you attract more potential buyers to your shop.
Additionally, eRank offers information on the most successful Etsy sellers in the world, their sales numbers, and a comparison of Etsy's popularity with other marketplaces like Amazon and eBay. These insights give you a broader perspective on the marketplace and its potential for your business.
Utilizing the Keyword Research Tool
The keyword research tool on eRank is a game-changer for Etsy sellers. It is the most important tool when it comes to driving traffic and improving your shop's visibility. Accessing the tool is simple: click the "Keyword Tool" button at the top of your dashboard or go to the Tools menu and select "Keyword Tool."
Once you've arrived at the keyword tool, start by entering a broad keyword that loosely describes your item. The tool will provide you with more specific keyword suggestions based on your query. The keyword tool presents crucial data such as search volume, clicks, competition, and search trends.
The search volume metric gives you an idea of how popular a particular keyword is on Etsy. This information helps you gauge the demand for your product.
The competition metric indicates the number of sellers using the keyword in their listings. Lower competition means you have a better chance of ranking higher in search results.
The search trend graph allows you to identify when a specific item is most popular on Etsy. By understanding these trends, you can strategically time your listings to capitalize on peak periods of buyer interest.
The Importance of Etsy SEO
Etsy SEO is a crucial element for running a successful shop. Understanding Etsy's algorithm and implementing effective SEO techniques can significantly boost your shop's visibility. eRank offers the free Etsy SEO'oodles Toolbox, containing a guided SEO mini-course that covers Etsy's best practices and provides step-by-step tutorials for optimizing listings.
The toolbox teaches you how to influence the seven factors that impact your shop's traffic and helps you understand longtail keywords to target buyers who are ready to make a purchase. It also introduces a customer service strategy that encourages more 5-star reviews, ultimately improving your search ranking.
Assessing the Success of Your SEO
It's essential to regularly evaluate the effectiveness of your SEO efforts on Etsy. eRank provides tools to check your Etsy search ranking, identify common SEO mistakes to avoid, and understand and interpret your Etsy shop's stats. Monitoring your performance helps you make data-driven decisions and refine your SEO strategy for optimal results.
Conclusion
With eRank's wealth of tools and resources, as well as a data-driven approach, you can successfully grow your Etsy shop and increase your sales. By leveraging the features on the eRank dashboard, understanding your shop's statistics, utilizing the keyword research tool, and implementing effective Etsy SEO techniques, you'll stand out in a competitive marketplace.
Achieving Etsy success takes time and effort, but with the right tools and knowledge, you can make informed decisions to drive more traffic to your shop. So dive into eRank, explore all the available features, and take your Etsy business to new heights.
Highlights
- eRank provides a wide range of tools and resources to help Etsy sellers optimize their shops and increase sales.
- Understanding the eRank dashboard is essential for navigating the various features and using them effectively.
- The keyword research tool is a major asset in driving traffic and improving shop visibility on Etsy.
- Etsy SEO is crucial for success, and eRank offers a free SEO toolbox to guide sellers through optimizing their listings.
- Monitoring and assessing the performance of your SEO efforts is vital for continuous improvement.
- By leveraging eRank's features and applying data-driven strategies, Etsy sellers can achieve significant growth and success in their businesses.
FAQ
Q: Can I sign up for an eRank account for free?
A: Yes, eRank offers a free plan that provides access to some of the most popular tools. However, there are also paid plans available with additional features and benefits.
Q: How can I track changes to my listings using eRank?
A: eRank's listing change tracker allows you to monitor the views, favorites, and sales of specific listings. By tracking these metrics, you can evaluate the impact of any changes you make to your listings.
Q: Does eRank provide data on my shop's competitors?
A: Yes, eRank's sales comparison tool allows you to track the daily sales and total sales of other shops that you choose to monitor. This information can help you gain insights into your competitors' performance.
Q: Can eRank help me with Etsy SEO?
A: Absolutely! eRank offers a free Etsy SEO'oodles Toolbox, which is a guided SEO mini-course. It provides step-by-step tutorials and resources to help optimize your Etsy listings for search and drive more traffic to your shop.
Q: How can I assess if my SEO efforts on Etsy are working?
A: eRank provides tools to check your Etsy search ranking, allowing you to evaluate the effectiveness of your SEO strategy. Additionally, the toolbox offers guidance on common SEO mistakes to avoid and provides insights into understanding and interpreting your Etsy shop's stats.
Q: What additional resources does eRank offer for Etsy sellers?
A: eRank's website includes a help center where you can find articles, send questions to their team, and access recommended tasks to improve your shop's performance. They also offer a 30-day trial of eRank Pro, providing access to advanced tools and features.
