Master Etsy Keyword Research with eRank - Discover a Simple Workflow and Powerful Tools
Table of Contents
- Introduction
- The Problem with Etsy Keyword Research
- The Three-Step Workflow for Keyword Research using eRank
3.1. Step 1: Brainstorming
3.1.1. Effective Brainstorming System
3.1.2. Idea Filtering
3.2. Step 2: Research
3.2.1. Using the Bulk Keyword Tool
3.2.2. Generating More Ideas with the Keyword Tool
3.3. Step 3: Scoring
3.3.1. Using the Keyword List and Flagging System Tool
- The Benefits of eRank for Etsy Keyword Research
- Conclusion
Article
Introduction
Keyword research is a crucial step in optimizing your Etsy listings for search engine visibility. By selecting the right keywords, you can increase your chances of appearing in relevant search results and driving more organic traffic to your shop. In this article, we will explore how eRank, a powerful SEO tool, can help streamline your Etsy keyword research process. We will discuss the common problems makers face when conducting keyword research, and then walk you through a three-step workflow using eRank to find the best keywords for your listings.
The Problem with Etsy Keyword Research
One of the main issues makers encounter when conducting Etsy keyword research is the lack of an organized workflow or system. Without a clear process in place, keywords can end up scattered across multiple tabs, notepads, and spreadsheets, making it difficult to keep track of and effectively utilize the keyword data. This disorganized approach can lead to wasted time and missed opportunities to target the best keywords for your listings. To overcome these challenges, it's essential to establish a systematic approach to keyword research.
The Three-Step Workflow for Keyword Research using eRank
Step 1: Brainstorming
The first step in the keyword research process is brainstorming. This involves generating as many keyword ideas as possible for the product you want to optimize. However, many makers struggle to come up with enough ideas beyond the obvious and commonly used keywords. To overcome this hurdle, it's important to have an effective brainstorming system that prompts you to think outside the box and generates more ideas effortlessly. eRank provides a keyword brainstorming system, including a keyword brainstorm spreadsheet and word book, to help you generate a wide range of keyword ideas.
Another common issue during the brainstorming phase is the tendency to filter ideas too early. It's crucial to resist the urge to analyze and filter ideas as they come up. Instead, focus on generating a large number of ideas, even if some of them seem bad initially. Embrace the fact that not all ideas will be great, as this is a natural part of the brainstorming process. Filtering ideas too early can hinder creativity and prevent potentially valuable keywords from being considered.
Step 2: Research
Once you have a list of brainstormed keywords, it's time to move on to the research phase. This is where eRank's keyword research tools come into play. Using the Bulk Keyword Tool, you can quickly gather data on multiple keywords at once, saving you valuable time. Simply paste your list of brainstormed keywords into the tool and let eRank generate insights based on actual data from Etsy. The tool provides information on the average monthly searches for each keyword, allowing you to identify which keywords are worth investigating further.
To expand your keyword ideas, eRank's Keyword Tool offers a "Related Searches" feature. This feature displays keywords that are frequently searched for alongside your chosen keyword. By exploring these related searches, you can discover new ideas that you may not have thought of during the brainstorming phase. Remember, the goal in this step is to gather as many keyword ideas as possible, not to analyze or filter them. By focusing on generating ideas rather than assessing their worth, you can ensure you don't miss out on valuable keywords.
Step 3: Scoring
The final step in the workflow is scoring the keywords to determine which ones are ideal for your listings. This is where eRank's Keyword List and Flagging System Tool excel. By creating a keyword list in eRank and using the Flagging System, you can easily organize and evaluate your keywords. The Flagging System allows you to color-code keywords, making it easier to identify the ones you want to prioritize and the ones you want to exclude.
During the scoring process, it's crucial to consider factors such as average searches, competition, click-through rates, and keyword trends. eRank provides detailed data on these metrics, giving you a comprehensive understanding of the potential value of each keyword. By utilizing the Keyword List and Flagging System, you can make informed decisions about which keywords to include in your listings to maximize their visibility and searchability.
The Benefits of eRank for Etsy Keyword Research
eRank offers several benefits that make it an essential tool for Etsy keyword research. Firstly, it provides a streamlined workflow that guides you through the entire keyword research process, from brainstorming to scoring. This systematic approach helps you stay organized, eliminate wasted time, and make informed decisions about your keywords.
Additionally, eRank's keyword research tools offer valuable insights based on actual Etsy data. With the Bulk Keyword Tool, you can quickly gather data on multiple keywords at once, saving you hours of manual research. The Keyword Tool's "Related Searches" feature provides additional keyword ideas based on what shoppers are actually searching for on Etsy, helping you discover new opportunities and target more relevant keywords.
Furthermore, eRank's Keyword List and Flagging System Tool simplify the scoring process. By color-coding and organizing your keywords in a single location, you can easily compare and evaluate their potential value. eRank also provides additional data, such as click-through rates and keyword trends, giving you a deeper understanding of how each keyword performs.
In conclusion, eRank offers a comprehensive solution for Etsy keyword research. Its powerful tools and systematic workflow make it easier than ever to find and prioritize the best keywords for your listings, ultimately improving your shop's search engine visibility and driving more organic traffic.
Conclusion
Effective Etsy keyword research is key to optimizing your shop's visibility and driving organic traffic. With eRank's comprehensive suite of keyword research tools, you can simplify and streamline this process. By following the three-step workflow discussed in this article—brainstorming, research, and scoring—you can generate a robust list of targeted keywords for your Etsy listings. Remember to stay organized, focus on generating ideas, and utilize eRank's features to make informed decisions about your keywords. Start leveraging the power of eRank today to boost your shop's visibility and reach more potential customers.
Pros:
- Provides a systematic workflow for Etsy keyword research
- Saves time by offering bulk keyword analysis
- Offers valuable insights based on actual Etsy data
- Simplifies the scoring process with the Keyword List and Flagging System Tool
- Helps improve search engine visibility and drive organic traffic
Cons:
- May require time to learn and familiarize oneself with eRank's features and interface
- Additional fee required for access to eRank's advanced features and tools
