Find Profitable Sub Niches on Etsy with Filters and Analytics

Table of Contents

1. Introduction
2. Understanding the Importance of Sub Niches
3. How to Find Sub Niches on Etsy
   • 3.1 Using Broad Keywords
   • 3.2 Utilizing Filters
   • 3.3 Exploring Related Occasions
   • 3.4 Analyzing Product Analytics
4. Examples of Sub Niches in the Wedding Niche
   • 4.1 Bridal Shower
   • 4.2 Engagement
   • 4.3 Other Wedding Related Sub Niches
5. Exploring Sub Niches in the Farmhouse Decor Niche
   • 5.1 Coastal and Tropical Farmhouse Decor
   • 5.2 Bohemian and Eclectic Farmhouse Decor
6. Discovering Sub Niches in the Western Decor Market
   • 6.1 Western Decor for Game Rooms
   • 6.2 Rustic and Primitives Western Decor
7. Leveraging Etsy Filters and Product Analytics
8. Conclusion

How to Find Sub Niches on Etsy

In the vast and competitive world of online marketplaces like Etsy, finding a niche is crucial for success. However, sometimes it's not enough to simply operate within a broad niche; you need to identify and tap into relevant sub niches. These sub niches allow you to target specific customer segments and create a diverse range of products to meet their needs. In this article, we will delve into the importance of sub niches and explore various methods to find them on Etsy.

Understanding the Importance of Sub Niches

A sub niche is a specialized segment within a broader market or niche. By identifying and catering to sub niches, you can differentiate your business, stand out from the competition, and attract a specific audience. Sub niches offer opportunities for product expansion, increased customer engagement, and higher conversion rates. Additionally, focusing on sub niches allows you to build brand loyalty and develop a reputation as an expert in a particular area. For example, instead of just selling generic wedding-related products, you can target specific events like bridal showers or engagements.

How to Find Sub Niches on Etsy

3.1 Using Broad Keywords

The first step in finding sub niches on Etsy is to start with a broad keyword related to your main niche. For instance, if you operate in the wedding market, you can search for the keyword "wedding" on Etsy. This will provide you with a general overview of the products available in that niche. However, the real gold lies in narrowing down your search.

3.2 Utilizing Filters

Once you have searched for a broad keyword on Etsy, you can utilize the filters provided to refine your search. These filters allow you to narrow down your results based on various criteria such as price, color, location, and more. To find sub niches, focus on the "Related Occasions" filter. Etsy provides a list of related occasions that can serve as potential sub niches within your main niche. For example, under the "wedding" keyword, you may discover sub niches like bridal showers, engagements, anniversaries, and more.

3.3 Exploring Related Occasions

When exploring the related occasions suggested by Etsy, take note of the various events or milestones that are associated with your main niche. These events can act as sub niches and present opportunities for creating niche-specific products. For instance, if you are in the wedding niche, you may consider expanding into creating products for first birthdays, bachelor parties, bachelorette parties, and even divorce or breakup parties.

3.4 Analyzing Product Analytics

Etsy's product analytics feature provides valuable insights into the performance of products within a specific sub niche. After applying the relevant filters and narrowing down your search, you can delve deeper into the product analytics. Analyze the total sales, monthly sales, and monthly revenue of the top-performing products within the sub niche. This data will give you an idea of which products are popular and have the potential for success. Consider the product types, styles, and designs that resonate with customers to inspire your own product development.

Examples of Sub Niches in the Wedding Niche

4.1 Bridal Shower

One popular sub niche within the wedding market is the bridal shower. Bridal showers are pre-wedding celebrations that involve gift-giving and partying. By offering specialized products for bridal showers, such as games, decorations, and personalized gifts, you can cater to a specific segment of customers looking for these items. Consider creating unique and customizable bridal shower products to differentiate yourself from competitors.

4.2 Engagement

Engagements symbolize the beginning of a couple's journey towards marriage. This sub niche presents opportunities to create products that celebrate engagements, such as engagement announcement cards, proposal gifts, and engagement party decorations. By targeting engaged couples and providing them with products that commemorate this special moment, you can establish a strong customer base within this sub niche.

4.3 Other Wedding Related Sub Niches

Apart from bridal showers and engagements, several other sub niches exist within the wedding market. These may include anniversary celebrations, first birthdays, wedding favors, bachelor parties, bachelorette parties, and more. By identifying and creating products specifically tailored to these sub niches, you can expand your product line and attract a wider range of customers.

Exploring Sub Niches in the Farmhouse Decor Niche

5.1 Coastal and Tropical Farmhouse Decor

The farmhouse decor market has experienced significant growth in recent years. To find sub niches within this market, you can leverage filters on Etsy to identify related styles or themes. For example, farmhouse decor with a coastal or tropical twist can attract a distinct customer base. Consider creating products that combine the rustic charm of farmhouse decor with coastal or tropical elements, such as nautical-themed wall art, seashell-infused decor, or tropical-inspired rustic furniture.

5.2 Bohemian and Eclectic Farmhouse Decor

Another sub niche in the farmhouse decor market is bohemian and eclectic farmhouse decor. This style fuses traditional farmhouse elements with boho and eclectic aesthetics. Think macramé wall hangings, vintage textiles, and eclectic patterns. By targeting this specific sub niche, you can cater to customers who prefer a more unique and personalized farmhouse decor style.

Discovering Sub Niches in the Western Decor Market

6.1 Western Decor for Game Rooms

Western decor enthusiasts often look for unique ways to incorporate their love for the cowboy lifestyle into various spaces. One potential sub niche within the Western decor market is Western decor for game rooms. By creating products like Western-themed pool cues, game room signs, or poker table accessories, you can cater to customers who want to infuse Western elements into their entertainment areas.

6.2 Rustic and Primitives Western Decor

Rustic and primitives Western decor is another sub niche worth exploring. This style focuses on the charm of vintage, weathered, and rustic Western elements. Products like distressed wood wall art, hand-carved sculptures, and wrought iron accents can appeal to customers seeking an authentic Western feel in their homes. Consider incorporating elements like antlers, horseshoes, and leather into your designs to capture the essence of rustic Western decor.

Leveraging Etsy Filters and Product Analytics

When searching for sub niches on Etsy, using filters and product analytics is key. By utilizing the broad keyword search and narrowing down results using filters, you can uncover potential sub niches related to your main niche. Furthermore, analyzing product analytics will help you identify the top-performing products within a sub niche, allowing you to gather insights and inspiration for your own product development.

Conclusion

Finding sub niches is an essential strategy for Etsy sellers looking to thrive in competitive markets. By targeting specific customer segments and creating niche-specific products, you can differentiate your business, attract more customers, and increase revenue. Utilize Etsy's filters, explore related occasions, and analyze product analytics to discover profitable sub niches within your main niche. Don't be afraid to think outside the box and cater to unique customer needs within your chosen market. Stay focused, adapt to changing trends, and continue expanding your product line to maximize success on Etsy.