Cracking the Etsy Code: What Really Works in 2020
Table of Contents
- Introduction
- Previous 2020 Etsy Tests
- Testing Etsy Ads and Promotions
- Buying Fake Reviews: Cost and Source
- Analysis of Previous Tests
- The Importance of SEO on Etsy
- The Pros and Cons of Buying Reviews
- The Current Etsy Test
- The Power of the Right Product
- Conclusion
Introduction
In this article, we will delve into the world of making money on Etsy in 2020. We will explore the personal experiences and test results from various Etsy experiments conducted by the author. From testing different ads and promotions to buying fake reviews, we will analyze the effectiveness of these strategies in generating sales and traffic on Etsy. Additionally, we will discuss the importance of SEO on the platform and the impact of having the right product for success. By the end of this article, you will have a deeper understanding of the challenges and potential opportunities of making money on Etsy.
1. Previous 2020 Etsy Tests
The author begins by sharing their motivation for trying to make money on Etsy in 2020. They received numerous emails from individuals whose shops were affected by the COVID-19 quarantine. In response, the author decided to embark on a series of tests to explore different money-making strategies on Etsy. They discuss previous tests they conducted, including a two-week test that resulted in 27 orders but ended up with a negative profit. Another test involving Pinterest ads versus Etsy ads yielded eight orders and a negative profit as well.
2. Testing Etsy Ads and Promotions
The author continues their exploration of Etsy tests by discussing their experience testing different ads and promotions on the platform. They specifically mention a test that involved split-testing between Pinterest ads and Etsy ads. Despite their efforts, this test also resulted in a negative profit. The author realizes that focusing on SEO might be a more effective approach for generating traffic and sales on Etsy.
3. Buying Fake Reviews: Cost and Source
In a bold move, the author reveals that they ventured into buying fake sales and reviews for their Etsy shop as a test. They acknowledge that this goes against the platform's terms of service but were interested to see the impact of reviews on their shop's performance. They share the source of these fake reviews, a website called Black Hat World, where they were able to pay someone to review their products. While the reviews were slow in coming and quite expensive, they ultimately had a positive impact on their shop's reputation.
4. Analysis of Previous Tests
After conducting multiple tests and analyzing the results, the author concludes that the ad spend on Etsy did not yield significant profits. They express a belief that focusing on SEO and finding the right product for the target market would be a more promising approach. Despite the challenges faced during the tests, the author believes that every shop on Etsy needs good reviews and acknowledges the importance of building credibility.
5. The Importance of SEO on Etsy
Recognizing the limitations of ad spend, the author highlights the significance of Search Engine Optimization (SEO) on Etsy. They assert that having strong SEO practices can greatly enhance visibility and organic traffic to a shop. The author emphasizes the need to dedicate time and effort to improving SEO, especially for new shops or those struggling to generate sales.
6. The Pros and Cons of Buying Reviews
The author explores the pros and cons of buying reviews for an Etsy shop. While acknowledging that buying reviews goes against the platform's terms of service, the author shares their personal experience of purchasing reviews for their test shop. They highlight the value of having positive reviews for a shop's reputation, but also note the cost involved and alternative methods, such as offering free products in exchange for reviews.
7. The Current Etsy Test
The author outlines their next Etsy test, which involves a completely different product specifically tailored for photographers. They explain that they are focusing on a less saturated market to increase the chances of success. The test will also involve utilizing Pinterest ads to target the intended audience. The author acknowledges the time required to build this new product and shop but expresses excitement about the potential results.
8. The Power of the Right Product
Reflecting on previous failed tests, the author emphasizes the importance of selecting the right product for Etsy success. They believe that finding a product that resonates with a specific target market can greatly enhance the chances of generating sales. The author's decision to focus on a digital product specifically for photographers demonstrates their belief in the potential of product selection in Etsy.
9. Conclusion
In conclusion, the author shares a recap of their Etsy test journey so far, highlighting the challenges faced and the lessons learned. They invite readers to share their thoughts and predictions on whether the next test will be successful. The author acknowledges the need for continuous experimentation and adaptation to navigate the dynamic landscape of making money on Etsy in 2020.
Highlights
- The relevance of SEO in driving traffic and sales on Etsy.
- The importance of selecting the right product for success on the platform.
- The potential impact of buying fake reviews on a shop's reputation.
- The pros and cons of investing in Etsy ads and promotions.
- The significance of continuous testing and adaptation in the pursuit of making money on Etsy.
FAQ
Q: Is buying fake reviews on Etsy against the platform's terms of service?
A: Yes, buying fake reviews violates Etsy's terms of service. It is essential to adhere to the platform's guidelines and build credibility organically.
Q: Why is SEO important for success on Etsy?
A: SEO plays a crucial role in increasing visibility and organic traffic to an Etsy shop. By optimizing product listings and utilizing relevant keywords, sellers can improve their chances of being discovered by potential customers.
Q: What is the significance of selecting the right product on Etsy?
A: The product selection process is critical as it determines the target market and competition level. Choosing a product that aligns with a specific niche or caters to a particular audience can greatly enhance the chances of generating sales and success on the platform.
Q: Can Pinterest ads be effective in driving traffic and sales on Etsy?
A: Pinterest ads can be a valuable tool for reaching a targeted audience on Etsy. By creating visually appealing ads that resonate with Pinterest users interested in related products, sellers can increase the visibility of their Etsy shop and potentially generate sales.
