Boost Your Etsy Sales with Spotted On by eRank
Table of Contents
- Introduction
- What is the Spotted On feature?
- Setting up the Spotted On feature
- How can the Spotted On feature help grow our shops?
- Understanding how eRank gathers data
- The importance of ranking position
- Why your search results may differ from eRank's
- Utilizing the Spotted On feature to track important keywords
- Responding to changes in rankings
- Using the Spotted On feature for experimentation and optimization
- Conclusion
Introduction
In this article, we will explore a valuable feature offered by eRank called Spotted On. We will discuss what the Spotted On feature is, how to set it up, and most importantly, how it can help us grow our online shops. Understanding how eRank gathers data and the significance of ranking position will be crucial in utilizing this feature effectively. We will also address the variations in search results between eRank and personal searches. Lastly, we will explore different ways to leverage the Spotted On feature for tracking important keywords, responding to ranking changes, and conducting SEO experiments. So let's dive in and explore the benefits of the Spotted On feature for our online business growth.
What is the Spotted On feature?
The Spotted On feature is an invaluable tool provided by eRank that allows online shop owners to track the ranking position of their listings on Etsy. When a buyer searches for a specific keyword on Etsy, eRank searches for listings containing those keywords and determines their position in the search results. The top left position after the advertisements is considered rank position one, and it goes on from there. By utilizing the Spotted On feature, online shop owners can keep track of where their listings appear in search results and monitor any changes over time.
Setting up the Spotted On feature
To set up the Spotted On feature, you need an eRank account, which is free and available to anyone with an Etsy shop. There is no need for credit card information when signing up for a free account. If you don't see the feature on your eRank dashboard, you simply need to set up a few things. Head over to the shop monitor and edit your keywords by adding at least one relevant keyword. This informs eRank that you want it to start gathering data on your behalf. After this setup, it may take around 24 hours for eRank to begin collecting the initial results.
How can the Spotted On feature help grow our shops?
The position of our listings in search results plays a crucial role in the success of our online shops. Most buyers do not scroll through multiple pages of search results; they tend to focus on the first few pages. Therefore, it is essential to rank as high as possible to increase visibility and drive more traffic to our listings. By utilizing the Spotted On feature, eRank provides us with valuable information about the positions where our items are appearing in search results. This data helps us identify any trends or movements, allowing us to make informed decisions to improve our rankings.
Understanding how eRank gathers data
Erank collects and analyzes data by searching Etsy for specific keywords. It compiles a vast array of keywords, including the ones you provided, along with tens of thousands of others. Using this comprehensive keyword database, eRank performs daily searches free from any personalization or localization factors. This ensures that the search results are unbiased and provide an average view of what potential customers see. While no method is perfect, eRank's approach gives us the closest approximation of how our listings are performing in general searches.
The importance of ranking position
Ranking position directly impacts the visibility and discoverability of our listings. The higher our listings rank in search results, the more likely they are to be seen and clicked on by potential buyers. As mentioned earlier, aiming for the first couple of pages is crucial, as buyers rarely venture beyond them. eRank's Spotted On feature visualizes our ranking positions on a graph, allowing us to track changes over time. Monitoring our rankings helps us gauge the effectiveness of our SEO efforts and make necessary adjustments to maintain or improve our visibility.
Why your search results may differ from eRank's
It is essential to understand that eRank's search results may differ from our personal searches or those conducted by friends. This discrepancy can be attributed to various factors. Firstly, eRank performs its searches once a day, while personal searches may occur at different times. Secondly, eRank's searches are unbiased and devoid of personalization, unlike individual searches influenced by geographical location and search history. It is crucial to recognize these variations and rely on eRank's data to gain a more accurate understanding of our listings' performance.
Utilizing the Spotted On feature to track important keywords
In most cases, a majority of our shop's searches come from a handful of keywords. Identifying and tracking these vital keywords through the Spotted On feature allows us to monitor any changes in their rankings. If we notice a decline in rankings for these crucial keywords, it may be an indicator that our listings are not receiving the desired visibility. In such instances, we can explore various strategies to boost our rankings, such as running sales for our social media followers, updating listing photographs, or optimizing listings for the identified keywords. Additionally, the Spotted On feature may reveal keywords for which we are unintentionally ranking well. This unexpected discovery presents an opportunity to optimize listings further for those keywords and potentially attract additional customers.
Responding to changes in rankings
The Spotted On feature serves as an early alert system, notifying us of any changes in our listing's rankings. If we observe a decline in rankings, it is crucial to take action to regain visibility. This may involve tweaking listing details, optimizing keywords and tags, or experimenting with different strategies to improve rankings. Regularly monitoring ranking changes enables us to identify areas that require attention and allows us to adapt our SEO efforts accordingly.
Using the Spotted On feature for experimentation and optimization
One of the most exciting aspects of the Spotted On feature is its potential for experimentation and optimization. By visually tracking the effects of changes made to our listings, we can gain valuable insights into what strategies are effective in improving rankings. For instance, if we change the main image of a listing, we can monitor its impact on ranking position over time. This helps us understand how small modifications can influence our listing's visibility. Similarly, monitoring the Spotted On graph may reveal interesting patterns and trends, allowing us to fine-tune our SEO tactics and better understand our target markets.
Conclusion
The Spotted On feature provided by eRank is a powerful tool that empowers online shop owners to monitor the ranking positions of their listings on Etsy. By utilizing this feature effectively, we can gain crucial insights into our listing's performance, make data-driven decisions, respond to ranking changes promptly, and optimize our SEO strategies. By investing time and effort into understanding and leveraging the Spotted On feature, we can enhance the visibility of our listings, drive more traffic to our shops, and ultimately grow our online businesses. So let's embrace the power of the Spotted On feature and unlock our shop's true potential!
