Boost Etsy Sales with Email Marketing!

Table of Contents

1. Introduction
2. The Challenges of Selling on Etsy
3. The Importance of Building an Email List
4. The Benefits of Using Everb for Email Marketing
5. Setting Up Your Everb Email Account
6. Customizing Your Email Campaigns
   • 6.1 Order Confirmation Email
   • 6.2 Shipment Confirmation Email
   • 6.3 Delivery Confirmation Email
   • 6.4 Review Request Email
7. Creating Incentives for Subscribers
8. Integrating Coupon Codes with Your Emails
9. Managing Your Subscribers with Everb
10. Keeping Your Subscribers Engaged
11. Conclusion

The Hard Truth About Selling on Etsy

When it comes to selling on Etsy, there is a hard truth that every seller must face - you are playing in someone else's sandbox. While Etsy provides a platform for small businesses to showcase their handmade and vintage products, it also means that you are at the mercy of their rules and regulations. If at any point you decide to open your own website or if, for some reason, you lose your Etsy shop, you will have to start from scratch.

But fear not! In this article, we will explore a solution that can help you build a loyal clientele and give you the opportunity to keep in touch with your customers even if you decide to pivot and move your listings somewhere else in the future. We're talking about building an email list.

The Importance of Building an Email List

You might be thinking, "Isn't building an email list outdated or boring?" Well, think again. Building an email list as you build your store can be a game-changer for your business. It allows you to connect with your customers on a more personal level, build loyalty, and keep them informed about new products, promotions, or any updates related to your business.

Until recently, I was skeptical about the time and effort required to build an email list for my Etsy store. However, my perspective changed when I discovered a powerful tool called Everb. This Chrome extension has revolutionized the way I approach email marketing, making it simple and efficient.

The Benefits of Using Everb for Email Marketing

Everb offers a wide range of analytics tools, including a product analytics feature that allows you to gain valuable insights into what's selling best on Etsy. By sorting and filtering listings based on estimated sales, you can identify current trends and tailor your product offerings accordingly.

But the real gem is Everb's email marketing feature, aptly named Everb Email. With Everb's Growth plan, which is now available for just $29.99 per month, you get access to Everb Email completely free. No more worrying about additional costs or complicated setups.

Setting Up Your Everb Email Account

Getting started with Everb Email is a breeze. Simply download the Everb Chrome extension and sign up for an account. Once you're all set, you'll see a sidebar on your Etsy screen, providing you with access to all the powerful features Everb has to offer.

Navigating to the Email Platform, you'll find a user-friendly dashboard where you can track the performance of your email campaigns. It shows you the number of emails sent, the number of subscribers, and even tracks the revenue generated from these emails.

Customizing Your Email Campaigns

Everb Email takes the hassle out of creating email campaigns by providing pre-written templates that comply with the legalities of email marketing. Remember, you can only email customers who have opted in to receive your emails.

The order confirmation email is the first touchpoint with your customers after a purchase. Customize this email to reflect your brand's personality, express your gratitude, and offer an incentive for customers to subscribe to your email list. You can even add upsells to showcase your bestselling, featured, or newest listings.

Next, we have the shipment confirmation email, which is sent to customers as soon as their item is shipped. This email reassures them that their purchase is on its way and provides an opportunity to include an additional call-to-action or personalized message.

The delivery confirmation email serves as a final confirmation that the customer's item has been delivered. It's a great opportunity to thank them once again and encourage them to leave a review for their purchase.

Last but not least, the review request email is automatically sent a few days after the item's delivery. This email kindly asks customers to leave a review and helps build social proof for your products.

Creating Incentives for Subscribers

Now that you have an idea of the different types of emails you can send to your customers, it's essential to give them a reason to join your email list. One effective way to incentivize sign-ups is by offering a coupon code for their next purchase.

To set up a coupon code, navigate to the Sales and Discounts section in your Etsy Shop Manager. Create a coupon code with a percentage discount exclusive to your email subscribers. Be sure to make the discount greater than any ongoing sales in your store to provide added value.

Integrating Coupon Codes with Your Emails

Once you have a coupon code ready, you can seamlessly integrate it into your email campaigns. Everb Email's subscriber campaigns feature allows you to automate the process of sending emails to your subscribers at designated time intervals. Customize the welcome campaign email to include the coupon code and offer exclusive benefits to your subscribers.

Managing Your Subscribers with Everb

Everb Email provides a subscribers page that allows you to keep track of your subscribers and their interactions with your emails. As your subscriber list grows, you can filter and edit the subscribers, ensuring that you're reaching an engaged audience that is genuinely interested in your products.

Remember that Everb Email is free for up to 500 subscribers. Beyond that, you will be charged for additional subscribers. However, the ability to clean and manage your list effortlessly makes it worth every penny.

Keeping Your Subscribers Engaged

To keep your subscribers engaged and interested in your emails, you can set up automatic campaigns with pre-written emails that provide value, updates, and exclusive offers. Additionally, you can create single email campaigns to announce new product lines, upcoming sales, or any other exciting news relevant to your audience.

Conclusion

Building an email list for your Etsy store is neither outdated nor boring. It's a powerful way to connect with your customers, build a loyal clientele, and ensure that your business is not solely reliant on Etsy's platform. With Everb Email, the process becomes effortless and the results speak for themselves.

So, don't hesitate to start building your email list with Everb. Take advantage of their powerful features, customizable email templates, and seamless integration with Etsy. Your business will thank you for it.

Highlights

• Building an email list can be a game-changer for Etsy sellers.
• Everb is a powerful tool that offers email marketing capabilities.
• The Everb Chrome extension provides access to analytics and email features.
• Everb Email allows customization of order, shipment, delivery, and review request emails.
• Incentivize subscribers with exclusive discounts and coupon codes.
• Manage and track subscribers with ease using Everb's subscriber management page.
• Keep subscribers engaged with automated or single email campaigns.

FAQ

Q: Can I use Everb Email if I don't have an Etsy shop? A: No, Everb Email is specifically designed to integrate with Etsy and its features are tailored for Etsy sellers.

Q: How often should I send emails to my subscribers? A: The frequency of your emails depends on your business and audience. However, it's essential to strike a balance to avoid overwhelming your subscribers. Aim for consistent, valuable content without being too intrusive.

Q: Can I use Everb Email for customer service inquiries? A: While Everb Email primarily focuses on marketing and communication, you can certainly address customer service inquiries in your emails and provide prompt responses.

Q: Are there any limitations to the number of subscribers I can have with Everb Email? A: Everb Email is free for up to 500 subscribers. Beyond that, additional charges will apply. However, the ability to manage and engage with your subscribers effectively justifies the investment.

Q: What other features are planned for Everb Email? A: Everb is continuously improving and refining its email marketing capabilities. If you have any suggestions or feature requests, feel free to share them with Everb. They are open to feedback and eager to enhance their product.

Q: Can I track the performance of my email campaigns with Everb Email? A: Yes, Everb Email provides analytics that allow you to track the number of emails sent, the number of subscribers, and even the revenue generated from your emails. This valuable data helps you measure the success of your campaigns and make informed decisions.

Q: Can I use Everb Email for other e-commerce platforms besides Etsy? A: Currently, Everb Email is only compatible with Etsy. However, it's always beneficial to keep an eye out for any future updates or expansions of the platform.

Q: What are the costs associated with using Everb Email? A: Everb Email is available for free with the Everb Growth plan, which costs $29.99 per month. However, additional charges may apply for higher subscriber counts. Be sure to check Everb's pricing details for more information.