Top 10 Etsy Sellers of 2020: Lessons Learned
Table of Contents
- Introduction
- Top 10 Etsy Sellers of 2020
- Personalized Christmas Stockings
- Monogrammed Boys' Seersucker Sun Suit
- Monogrammed White Seersucker Bridal Pajama Pant Set
- Big Brother Little Brother Faux Smocked Embroidered Shirt Sibling Sets
- Monogrammed Long Sleeve Ruffle Shirt
- Monogrammed Long Sleeve Ruffle Dress
- Face Mask Laundry Bag
- Clean and Dirty Face Mask Mesh Laundry Bags
- Applique Alley In The Hoop Face Mask
- Lessons Learned
- Go with the flow of what's going on in the world
- Have each color of a seasonal item as its own listing
- Invest in seasonal items
- If you ever get the opportunity to buy an entire warehouse full of embroidered goods, do it
- Analyze your sales data to focus your energy on the most profitable items
Top 10 Etsy Sellers of 2020
2020 was a year like no other, and it's no surprise that the top 10 sellers in my Etsy shop reflect that. As someone who loves analytics and comparing stats, I always look forward to diving into my sales data at the end of the year to see what sold well and what didn't. In this article, I'll be sharing my top 10 Etsy sellers of 2020 and the lessons I learned from them.
Personalized Christmas Stockings
Coming in at number 10 on my list are personalized Christmas stockings. This is a very seasonal item that I only sell for about two months out of the year, but it continues to be a top seller. What's great about these stockings is that people keep coming back for more. Maybe they had a baby and want all the stockings to match, or maybe granddad is coming to visit and they want him to have a matching stocking like the rest of the family. If you have a seasonal item like this, I highly recommend selling the same one each year.
Monogrammed Boys' Seersucker Sun Suit
At number 9 on my list are monogrammed boys' seersucker sun suits. These are super cute and very seasonal, mostly selling in the spring and summer. What's interesting about this item is that the light blue color is the most popular, even though the broad listing that includes all the colors didn't make the top 10. This just goes to show that having each color as its own listing can be a smart move.
Monogrammed White Seersucker Bridal Pajama Pant Set
Number 8 on my list is the monogrammed white seersucker bridal pajama pant set. This item won't be on the list again because I no longer have the inventory, but it was hugely profitable for me. I was able to buy all of Ashley's remaining inventory when her business closed, and it was a great investment on my part. If you ever get the opportunity to buy an entire warehouse full of embroidered goods, I highly recommend it.
Big Brother Little Brother Faux Smocked Embroidered Shirt Sibling Sets
At number 7 on my list are big brother little brother faux smocked embroidered shirt sibling sets. These are so cute and easy to make, and I don't have to individualize them. I have the little brother and big brother files saved on my embroidery machines, so it's a quick and easy stitch.
Monogrammed Long Sleeve Ruffle Shirt
Number 6 on my list is the monogrammed long sleeve ruffle shirt. This is a simple shirt that comes in lots of different colors, and I've found that having each color as its own listing can be a smart move. The mustard yellow color surprised me as the most popular, even though it's not my favorite.
Monogrammed Long Sleeve Ruffle Dress
At number 5 on my list is the monogrammed long sleeve ruffle dress. This is another item that comes in lots of different colors, and I've found that having each color as its own listing can be a smart move. The red and purple colors are pretty big sellers for me.
Face Mask Laundry Bag
Number 4 on my list is the face mask laundry bag. This item was hugely popular in 2020 when the CDC recommended wearing face masks. I was hesitant to make face masks at first, but when Etsy reached out to every seller and encouraged us to make them, I jumped on the opportunity. I found that the Applique Alley In The Hoop Face Mask was my best seller.
Clean and Dirty Face Mask Mesh Laundry Bags
At number 3 on my list are the clean and dirty face mask mesh laundry bags. This was a variation that a customer requested, and I found that it was hugely popular. If someone requests a variation of an item, I always take a picture and make a new listing because someone else is probably looking for it too.
Applique Alley In The Hoop Face Mask
Coming in at number 2 on my list is the Applique Alley In The Hoop Face Mask. This was my absolute best seller of 2020, and it's no surprise given the demand for face masks. I was able to provide a service for those that needed it, and it feels good to look back and know that I was able to help.
Lessons Learned
Looking back at my top 10 Etsy sellers of 2020, there are a few lessons that I learned. First and foremost, it's important to go with the flow of what's going on in the world. When face masks and laundry bags presented themselves as an opportunity, I jumped on it and it paid off. It's also important to have each color of a seasonal item as its own listing, invest in seasonal items, and analyze your sales data to focus your energy on the most profitable items. Finally, if you ever get the opportunity to buy an entire warehouse full of embroidered goods, do it.
FAQ
Q: What was your best-selling item of 2020?
A: My best-selling item of 2020 was the Applique Alley In The Hoop Face Mask.
Q: What was your biggest lesson learned from your top 10 sellers of 2020?
A: My biggest lesson learned was to go with the flow of what's going on in the world and to analyze my sales data to focus my energy on the most profitable items.
Q: Do you have any advice for someone who wants to start selling on Etsy?
A: Yes, my advice would be to find a niche and stick with it. Don't try to sell everything under the sun. Also, invest in good photography and take advantage of Etsy's analytics to see what's selling and what's not. Finally, don't be afraid to try new things and take advantage of opportunities when they present themselves.
