Expand Your Etsy Store with Amazon Multi-Channel Fulfillment

Table of Contents

1. Introduction
2. Benefits of Selling on Multiple Platforms
3. Overview of Amazon's Multi-Channel Fulfillment
4. How to Use Amazon's Multi-Channel Fulfillment for Etsy Orders
5. Cost of Advertising on Etsy
6. Fees Associated with Selling on Etsy
7. Creating a Listing on Etsy
8. Marketing and Advertising on Etsy
9. Automating the Fulfillment Process
10. Conclusion

How to Use Amazon's Multi-Channel Fulfillment for Etsy Orders

Are you an Amazon seller looking to expand your business to other platforms? If so, you may want to consider selling on Etsy. Etsy is a popular online marketplace that specializes in handmade, vintage, and unique items. By selling on Etsy, you can reach a new audience and increase your sales.

One of the challenges of selling on multiple platforms is managing the fulfillment process. Fortunately, Amazon offers a solution to this problem with its Multi-Channel Fulfillment (MCF) service. With MCF, you can use Amazon's fulfillment centers to ship orders from other platforms, such as Etsy.

In this article, we'll go over how to use Amazon's Multi-Channel Fulfillment for Etsy orders. We'll cover the basics of MCF, the cost of advertising on Etsy, the fees associated with selling on Etsy, and more.

Benefits of Selling on Multiple Platforms

Before we dive into the details of using MCF for Etsy orders, let's first discuss the benefits of selling on multiple platforms.

One of the main benefits of selling on multiple platforms is that it allows you to reach a wider audience. By selling on Etsy, for example, you can reach customers who may not be shopping on Amazon. This can help you increase your sales and grow your business.

Selling on multiple platforms also helps you diversify your revenue streams. If you're only selling on Amazon and something happens to your account, such as a suspension or a policy change, your entire business could be at risk. By selling on other platforms, you can reduce your risk and ensure that your business is more stable.

Overview of Amazon's Multi-Channel Fulfillment

Amazon's Multi-Channel Fulfillment (MCF) service allows you to use Amazon's fulfillment centers to ship orders from other platforms. This means that you can fulfill orders from Etsy, eBay, and other platforms using Amazon's infrastructure.

Using MCF has several benefits. First, it allows you to take advantage of Amazon's fast and reliable shipping network. Amazon has a vast network of fulfillment centers and carriers, which means that your orders can be shipped quickly and efficiently.

Second, using MCF can help you save time and money. Instead of having to pack and ship orders yourself, you can let Amazon handle the fulfillment process. This frees up your time to focus on other aspects of your business, such as sourcing new products or marketing your listings.

How to Use Amazon's Multi-Channel Fulfillment for Etsy Orders

Using Amazon's Multi-Channel Fulfillment for Etsy orders is a straightforward process. Here's how it works:

1. Create a listing on Etsy: Just like on Amazon, you'll need to create a listing for your product on Etsy. This includes adding photos, a title, a description, and pricing information.

2. Enable Multi-Channel Fulfillment: Once you've created your listing, you'll need to enable Multi-Channel Fulfillment for that product. This can be done in your Amazon Seller Central account.

3. Receive an order on Etsy: When a customer places an order on Etsy, you'll receive all of their information, including their name, address, and any gift messages they may have included.

4. Create a fulfillment order in Amazon: Using the customer's information, you'll create a fulfillment order in Amazon. This tells Amazon which product to ship and where to ship it.

5. Amazon ships the order: Once you've created the fulfillment order, Amazon will take care of the rest. They'll pack and ship the product to the customer, using their fast and reliable shipping network.

It's important to note that when using MCF, the product will be shipped in an Amazon box. This may not be ideal if you're trying to maintain a certain brand image or if you're concerned about customers knowing that you're using Amazon to fulfill your orders.

Cost of Advertising on Etsy

In addition to the fees associated with selling on Etsy, you may also want to consider advertising on the platform. Etsy offers several advertising options, including promoted listings and Google Shopping ads.

The cost of advertising on Etsy varies depending on the type of ad and the competition for your keywords. Promoted listings, for example, are priced on a cost-per-click (CPC) basis. This means that you'll only pay when someone clicks on your ad.

To get started with advertising on Etsy, you'll need to set a daily budget and choose your keywords. Etsy will then show your ads to customers who are searching for those keywords.

Fees Associated with Selling on Etsy

Like any online marketplace, Etsy charges fees for selling on their platform. Here are some of the fees you can expect to pay:

• Listing fee: $0.20 per item listed
• Transaction fee: 5% of the total sale price (including shipping)
• Payment processing fee: 3% + $0.25 per transaction

It's important to factor these fees into your pricing strategy when selling on Etsy. You'll also want to consider the cost of shipping, which can vary depending on the size and weight of your product.

Creating a Listing on Etsy

Creating a listing on Etsy is similar to creating a listing on Amazon. You'll need to add photos, a title, a description, and pricing information. You'll also need to choose a category and add tags (keywords) to help customers find your product.

One thing to keep in mind when creating a listing on Etsy is that the platform is focused on handmade, vintage, and unique items. If your product doesn't fit into one of these categories, you may have a harder time selling on Etsy.

Marketing and Advertising on Etsy

In addition to advertising on Etsy, you can also market your listings using social media and other channels. Etsy offers several tools to help you promote your listings, including social media sharing buttons and a built-in email marketing tool.

When marketing your listings on Etsy, it's important to focus on the unique aspects of your product. Highlight what makes your product different from others on the platform, and emphasize the quality and craftsmanship of your items.

Automating the Fulfillment Process

If you're selling on multiple platforms and receiving a high volume of orders, you may want to consider automating the fulfillment process. There are several tools and software programs available that can help you do this, including ShipStation, Skubana, and ChannelAdvisor.

Automating the fulfillment process can help you save time and reduce errors. It can also help you scale your business more efficiently.

Conclusion

Selling on multiple platforms can help you reach a wider audience and diversify your revenue streams. By using Amazon's Multi-Channel Fulfillment service, you can fulfill orders from other platforms, such as Etsy, using Amazon's fast and reliable shipping network.

When selling on Etsy, it's important to factor in the fees associated with the platform and to consider advertising and marketing your listings. By following these tips and best practices, you can successfully sell on multiple platforms and grow your business.