Discover the Secrets of an Etsy Shop Vlog
Table of Contents
- Introduction
- Working Full-Time and Doing Door Dash
- Investing in Marketing for Etsy Shop
- The Fear of Spending Money on Marketing
- The Decision to Increase Door Dash Hours
- Balancing Door Dash and Etsy Shop Work
- Organizing Press-Ons for Etsy Shop
- Promoting and Marketing Strategies
- Giving Back to Customers with Giveaways
- The Excitement of Winning a Giveaway
- Growing the Etsy Shop
Article
Introduction
Welcome back to Littles and Loving It! In today's video, I wanted to give you a glimpse into my daily routine and share how I manage my Etsy shop alongside my full-time job and Door Dash. I've made some changes since the last Etsy shop vlog video, so let's dive right in and see how I've been running things lately.
Working Full-Time and Doing Door Dash
As you may know, I work full-time and occasionally do Door Dash as a side hustle. To support my Etsy shop and invest in marketing, I've decided to increase my Door Dash hours on my off days. This way, I can use the extra income to fund my Etsy shop's marketing efforts. While my ultimate goal is to turn my Etsy shop into a full-time income, I understand that growth is crucial.
Investing in Marketing for Etsy Shop
In the past, I was hesitant to spend money on marketing for my Etsy shop. I was afraid I would lose money and not see any returns. However, after some encouragement from my husband, I decided to give it a try. I started paying for marketing and I'm pleased to say that it has paid off. With this newfound confidence, I'm determined to invest even more in marketing for my shop.
The Fear of Spending Money on Marketing
Like many other Etsy sellers, I was initially skeptical about spending money on marketing. I was worried that I would end up losing money without seeing any significant results. However, my husband kept urging me to try it out and reassured me that it could make a difference. After careful consideration, I took the leap and started investing in marketing for my shop.
The Decision to Increase Door Dash Hours
To generate more funds for my Etsy shop's marketing budget, I've made the decision to increase my Door Dash hours. While I still have my full-time job, I will be dedicating more time to Door Dash on my off days. This way, I can maximize my earnings and allocate a larger portion towards promoting my Etsy shop. By balancing both Door Dash and my shop, I hope to accelerate its growth.
Balancing Door Dash and Etsy Shop Work
To ensure that both my Door Dash and Etsy shop work are manageable, I've established a schedule. I primarily focus on Door Dash in the early part of the day, from around 8:30 am to 1:30 pm. After that, I shift my attention to my Etsy shop tasks. This includes picking up my girls from school, tidying up the apartment, and continuing to work on creating and finishing press-ons.
Organizing Press-Ons for Etsy Shop
As a key aspect of running my Etsy shop, I spend a significant amount of time organizing and creating press-ons. I have designated areas for different sets and prioritize photographing and posting them. Each set requires attention to detail and careful finishing touches. Some sets are plain, while others feature unique designs and embellishments. They all contribute to the variety and appeal of my shop's inventory.
Promoting and Marketing Strategies
With my increased focus on marketing, I've implemented various strategies to promote my Etsy shop. One of these strategies is offering coupon codes for viewers of my YouTube videos. I create unique coupon codes, such as "youtube," which provide a 20% discount on purchases from my shop. I also utilize social media platforms, such as TikTok and Instagram, to showcase my press-ons and engage with potential customers.
Giving Back to Customers with Giveaways
To show appreciation for my customers and garner more engagement, I regularly host giveaways. These giveaways allow customers the chance to win one of my press-on sets. I conduct the giveaways on platforms like Instagram, where I go live and randomly select a winner from those who have recently made a purchase from my shop. Giving back in this way helps build a loyal customer base and creates excitement around my products.
The Excitement of Winning a Giveaway
Winning a giveaway can be an exhilarating experience for customers. Recently, Jessica was the lucky winner of one of my giveaways. Her name was drawn from a hat containing the names of customers who had made recent purchases. Jessica was delighted to win and eagerly verified her address so that she could receive her press-on set. Winning a giveaway brings joy to customers and strengthens the bond between them and the shop.
Growing the Etsy Shop
With consistent efforts in marketing, promotion, and constant improvements to my Etsy shop, I am seeing positive growth. While the journey has not always been easy, I'm committed to making my business thrive. I look forward to continuing to share my Etsy shop vlogs and connecting with other Etsy sellers. Together, we can support and inspire one another on this exciting entrepreneurial journey.
Highlights:
- Managing an Etsy shop alongside a full-time job and Door Dash
- Investing in marketing to boost Etsy shop growth
- Overcoming the fear of spending money on marketing
- Balancing Door Dash and Etsy shop work
- Organizing and creating press-ons for the Etsy shop
- Implementing promotion and marketing strategies
- Engaging with customers through giveaways
- The excitement of winning a giveaway
- The journey of growing an Etsy shop
FAQ
Q: How do you balance working full-time, Door Dash, and your Etsy shop?
A: It's all about setting a schedule and prioritizing tasks. I dedicate specific hours to each activity, ensuring that I allocate enough time and energy to manage them effectively.
Q: What made you decide to invest in marketing for your Etsy shop?
A: Initially, I was hesitant due to the fear of losing money. However, with the encouragement of my husband and the desire to see my shop grow, I took the leap and started investing in marketing strategies.
Q: How do you organize your press-ons for your Etsy shop?
A: I have designated areas for different sets of press-ons, ensuring that they are properly stored and organized. This allows me to easily locate and access each set when needed.
Q: How do the giveaways work for your Etsy shop?
A: I conduct giveaways for my customers on platforms like Instagram. Customers who have made recent purchases are eligible to participate, and a winner is randomly selected during a live session. The winner receives one of my press-on sets as a prize.
Q: How do you handle the growth of your Etsy shop while working multiple jobs?
A: Managing growth while balancing multiple commitments can be challenging. However, I prioritize and utilize my time efficiently. I also seek support from fellow Etsy sellers and take advantage of digital tools to streamline processes and make things more manageable.
